Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Vol 4 No 2 (2024): OCTOBER 2024

The physical environment quality of the theme hotels in Malaysia: Are guests satisfied?

Asmara, Tengku Nur Afiqah Tengku (Unknown)
Mohi, Zurinawati (Unknown)



Article Info

Publish Date
05 Oct 2024

Abstract

Trends in accommodation are a part of the traveler's lifestyle, seeking valuable experiences during their stay. The phenomenon of theme hotels has become a trend in Malaysian accommodation. Unique physical architecture design made a special accommodation in a theme hotel. Physical environment quality is an important attribute that influences guest satisfaction by meeting their needs and expectations. Two primary dimensions, i.e., surrounding indoor and guestroom, were identified for the physical environment quality. Data were obtained from a questionnaire distributed randomly to 400 respondents in five selected theme hotels, and 375 completed questionnaires were returned. However, 360 were appropriate for further analysis. This study was analyzed using Exploratory Factor Analysis and multiple regression analysis. The results show that hotel ambiance and facility aesthetics significantly influence indoor dimensions. The guestroom's cleanliness significantly influenced guest satisfaction with the guestroom dimensions. Findings could assist the management of theme hotels and employees in improving their physical environment quality to ensure guests’ satisfaction. Limitations and future research recommendations are presented.

Copyrights © 2024






Journal Info

Abbrev

JTCE

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Through JTCE (ISSN: 2776-0928), we aim to provide large dimension to share and enhance the knowledge in tourism, hospitality, food science business and entrepreneurship through scholarly works published. JTCE welcomes research inquiries and reports under the following fields: Tourism Management ...