Jurnal Sintak
Vol. 3 No. 1 (2024): SEPTEMBER 2024

The Influence of Post Frequency and Type of Platform Used on Follower Interest Levels

Azzahra, Nabila (Unknown)
Utami, Bulan Purnama (Unknown)
Arrafi, Adamsyam (Unknown)
Handayani, Vitri Aprilla (Unknown)

Article Info

Publish Date
27 Sep 2024

Abstract

This study examines the influence of social media platform types and posting frequency on the level of follower interest in a content creator's account. The analysis results show that the type of platform (Instagram or TikTok) does not have a significant impact on follower interest. However, posting frequency is proven to have a substantial influence, with weekly frequency showing the most positive impact. The interaction between platform type and posting frequency does not demonstrate a significant effect. These findings suggest that content creators can focus on adjusting their posting frequency, particularly with a weekly schedule, to increase follower interest, without needing to worry about choosing between Instagram or TikTok platforms.

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Journal Info
Jurnal Sintak
Website

Abbrev

jurnalsintak

Publisher

Institut Teknologi Batam

Subject

Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Mathematics

Description

Jurnal Sintak merupakan jurnal yang dikelola oleh Program Studi Matematika Institut Teknologi Batam (ITEBA). Jurnal Sintak menjadi sarana dalam menyebarkan pengetahuan terkait teori maupun aplikasinya di bidang matematika, statistika, dan aktuaria yang diterbitkan dua kali setahun (September dan ...