Jurnal Visi Pengabdian Kepada Masyarakat
Vol. 5 No. 2 (2024): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Agustus 2024

PKM Olahan Pisang Dingin Gunung Maligas Melalui Digital Marketing

Ardiani, Winda (Unknown)
Putra, Rizki (Unknown)
Daulay, Arasy Ayu Setiamy (Unknown)

Article Info

Publish Date
13 Aug 2024

Abstract

There are many problems and obstacles faced by micro-enterprises that often hinder business development. Starting from the lack of knowledge about business development, product standardization and mastery of current technology. And the most often happens is limited sales access due to lack of understanding marketing strategies. The problems faced by partners include that partners do not have the right marketing strategy to develop their business. Solutions include business management assistance, brand management and digital marketing. The output of this service includes increasing business development knowledge and partner skills in marketing through digital marketing.

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Journal Info
Jurnal Visi Pengabdian Kepada Masyarakat
Website

Abbrev

pengabdian

Publisher

Universitas HKBP Nommensen

Subject

Arts Humanities Economics, Econometrics & Finance Education Engineering Mathematics Mechanical Engineering Social Sciences

Description

Jurnal Visi Pengabdian merupakan jurnal pengembangan dan penerapan IPTEK yang memuat publikasi hasil kegiatan pengabdian kepada masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam pembangunan, pemberdayaan masyarakat atau pelaksanaan ...