Jurnal Ilmiah Wahana Pendidikan
Vol 9 No 23 (2023): Jurnal Ilmiah Wahana Pendidikan

Pengaruh promosi penjualan dan kualitas produk terhadap keputusan pembelian mobil wuling confero di Surabaya

Hidayat, Arif Firmansyah (Unknown)
Untarini, Nindria (Unknown)

Article Info

Publish Date
30 Dec 2023

Abstract

This study analyzes the effect of sales promotion and product quality on the decision to buy a wuling confero car in Surabaya. This research is quantitative. Questionnaires were distributed offline. The questionnaire uses a Likert scale. The sampling technique used is judgmental sampling with a total of 220 respondents. The statistical analysis used is multiple linear regression using SPSS. The results of this study indicate that sales promotions affect purchasing decisions and product quality influences purchasing decisions.

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Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...