Jurnal Ilmiah Wahana Pendidikan
Vol 10 No 4 (2024): Jurnal Ilmiah Wahana Pendidikan

Pengaruh Customer Value Terhadap Customer Loyalty Pengguna Fitur Go-Food Pada Aplikasi Go-Jek

Rachman, Arief Syaiful (Unknown)
Pamungkas, Wisnu Bayu (Unknown)
Yusuf, Abdul (Unknown)

Article Info

Publish Date
13 Jan 2024

Abstract

This study aims to determine the extent of The Influence of customer value on customer loyalty users of go-food features in the go-jek application. The location of this research is in Karawang, West Java. The population is all users of the Go-Food feature. The sample is some 100 users of the Go-Food feature, the sampling technique uses the google form. Data analysis using SPSS which has been tested for validity and reliability. The results of this study state that customer value has a positive and significant influence on customer loyalty of Go-Food feature users in Indonesia.

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Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...