E-Jurnal Manajemen Trisakti School of Management (TSM)
Vol. 4 No. 2 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)

FAKTOR-FAKTOR YANG MEMENGARUHI REPEAT PURCHASE INTENTION PADA PENGGUNA APLIKASI SHOPEE DI JAKARTA

SERLY, SERLY (Unknown)
SEPTA HARYANTI, DENNY (Unknown)



Article Info

Publish Date
30 Jun 2024

Abstract

The purpose of this study is to analyze as well as to determine the influence of Perceived Price and Quality of Delivery to Customer Satisfaction and Perceived Value, then Customer Satisfaction and Perceived Value to Repeat Purchase Intention on Shopee Application users in Jakarta. The method used in selecting samples in this research was convenience sampling, then data was taken from 219 respondents who were users and also those who made transactions via the Shopee application. Then, the method used in this research is PLS structural equation modeling (SEM). The results obtained in this research show that the Perceived Price has an influence on the Customer Satisfaction and also Perceived Value. The Quality of Delivery has an influence on the Customer Satisfaction and also Perceived Value. The Perceived Value has an influence on the Customer Satisfaction and Repeat Purchase Intention. The Customer Satisfaction has an influence on the Repeat Purchase Intention among Shopee application users in Jakarta.

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Journal Info

Abbrev

EJMTSM

Publisher

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues ...