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Yulius Kurnia Susanto
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Sekolah Tinggi Ilmu Ekonomi Trisakti, Jl. Kyai Tapa No. 20, Jakarta, Indonesia
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E-Jurnal Manajemen Trisakti School of Management (TSM)
Published by Sekolah Tinggi Ilmu Ekonomi Trisakti
ISSN : -     EISSN : 27758370     DOI : https://doi.org/10.34208/ejmtsm
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues (financial management, marketing, human resource management, operational management), economics, and others. This is an opened-journal where everyone can submit their articles, as long as they are original, unpublished and not under review for possible publication in other journals.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 283 Documents
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HEDONIC VALUE DAN UTILITARIAN VALUE TERHADAP CUSTOMER SATISFACTION SERTA DAMPAKNYA TERHADAP BEHAVIOR INTENTIONS MIRANTI WIDYA PRAMITA; AULIA DANIBRATA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

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Abstract

The purpose of this research is to examine the effect of hedonic value and utilitarian value impact to behavioral intentions of Customer Bandar Djakarta Bekasi and survey at Bekasi city. The research design used in this research is causality and descriptive research. The sampling in this research was purposive sampling, and uses 255 respondents around Bekasi city. Data for this study is used the primary data where the quetionnaire spreaded to respondents. The methods for the data analysis is structural equation model. The result on this research is hedonic value has not impact to customer satisfaction. Utilitarian value has impact to customer satisfaction. Hedonic value has impact to behavioral intentions. Utilitarian value has not impact to behavioral intentions. Customer satisfaction has impact to behavioral intentions
PERCEIVED QUALITY, BRAND AWARENESS, DAN BRAND LOYALTY TERHADAP OVERALL BRAND EQUITY PADA KONSUMEN LUWAK WHITE KOFFIE DI JAKARTA DENNIS SANTOSO; KLEMENS WEDANAJI PRASASTYO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

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Abstract

The purpose of this research is to know the influence of perceived quality, brand awareness, and brand loyalty to brand equity overall at Luwak White Koffie consumer in Jakarta. This study was also conducted to improve the results of previous studies. The population of this study are male and female respondents who live in DKI Jakarta and who buy Luwak White Koffie at least 2 times a month. Researchers chose as many as 160 respondents as a sample of this study using purposive sampling and data collected using questionnaires. This research uses Structural Equation Modeling. The results of this study indicate that brand awareness has an influence on brand loyalty and there is influence between brand loyalty to brand equity overall in Luwak White Koffie consumer in Jakarta while there is no perceived quality influence on brand loyalty at Luwak White Koffie consumer in Jakarta.
PENGARUH PELATIHAN, KOMPENSASI, MOTIVASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. X DI JAKARTA HENDRI PRANATA; RR. NIKEN PURBASARI
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

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Abstract

The purpose of this study is to determine any factors that may affect employee performance. Variables to be study is the influence of training, compensation, motivation, and discipline. The methods used in this research is descriptive method and causality with multiple regression method to test the hypothesis. The population of this study are all permanent employees of PT. X at Jakarta totaling 72 employees. Data for the study comes from the primary data by distributing Likert scale questionnaires to employees. The sampling method using saturated sampling method. The empirical results of this study indicate that the training, compensation and diciipline each have a positive and significant influence on employee performance, while motivation has no effect on employee performance.
DIVIDEND PER SHARE, EARNINGS PER SHARE, PRICE EARNINGS RATIO, BOOK VALUE DAN FIRM SIZE TERHADAP HARGA SAHAM ERIN NURUL DWINDA; STELLA STELLA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

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Abstract

The objective of this research to test and investigate the impact of dividend per share, earnings per share, price earnings ratio, book value and firm size on share price This research is also to compare and improve the results of prior research. Sample used in were 10 basic and chemical industry companies that passed the test of purposive sampling. Six years data have been used (2010 to 2015). Regression results show that the Price Earnings Ratio influence towards Share Price. While, Dividend per Share and Earnings per Share, Book Value and Firm Size of the companies were not influence toward Share Price.
PENGARUH CURRENT RATIO, RETURN ON ASSET, RISIKO BISNIS, UKURAN PERUSAHAAN, DAN PAJAK TERHADAP STRUKTUR MODAL HALLY INNAYAH SUNGKAR; TITA DEITIANA
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

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Abstract

The purpose of this research is to test and analyze empirically the influence of current ratio, return on asset, business risk, firm size and tax to capital structure which proximate by debt to equity ratio, and compare the result from previous research within this research. Data used in this research is from annual financial statements for mining sector industry, which listed in Indonesia Stock Exchange (IDX) period 2008 – 2015. The purposive sampling is used as sampling technique, where 6 companies met the criteria and were analyzed using panel data regression with fixed effect model to test the hypothesis. The result of this research shows that current ratio, return on asset, business risk, firm size and tax do not influence capital structure.
PENGARUH CAUSE RELATED MARKETING, CORPORATE IMAGE, DAN BRAND ATTRACTIVENESS TERHADAP CONSUMER PURCHASE DECISION PRODUK THE BODY SHOP DI JAKARTA BARAT JEREMI KORAYAN; WIBISONO SOEDIONO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

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Abstract

The purpose of this study is to know how the influence of cause related marketing, corporate image, and brand attractiveness to consumer purchase decision product of The Body Shop at West Jakarta. The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 100 respondents. The respondents are considered as consumer that are purchasing the products of The Body Shop by using their own incomes. The total of entry data was analyzed using multiple regression. The result have shown that there are influence among cause related marketing, corporate image and brand attractiveness with consumer purchase decision product of The Body Shop at West Jakarta.
EVALUASI STRATEGI PENINGKATAN DANA MURAH DAN DIGITAL BANKING DI CIMB NIAGA Denta Felli Ananda
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 1 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

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Abstract

Banking intermediation role an institution that gathers fund and distributes it to the are being challenged by the development of digital information technology that impact the entire industry. Bank’s ability to increase the low cost fund through digital banking platform will determine how the bank obtain a competitive advantage. This study aims to evaluate if the competitive strategies applied to increase low cost fund performance and the utilization of digital banking in PT Bank CIMB Niaga,Tbk has align with the corporate strategy. This framework is evaluating the strategy through qualitative research based on Rumelt’s framework, which consists of four stages, namely consistency, advantage, consonance, and feasible; using performance analysis, value chain, VRIO framework, and the concept of market orientation. The results of the study is that the strategy to increase low cost funds have been applied consistently, consonance, advance and feasibly to the corporate strategy. While the strategy to increase digital banking utilization that adopted has been conduct consistently, superior and fit, but not fully meet the feasibility. The recommendations are to affiliate low cost fund portfolio management as one of KPI main item for all employees, do the refinement of four leading digital platform that are currently running and to develop products that are interrelated between low cost funds and lending product throughout all directorate.
BRAND EQUITY, FACE SAVING DAN SOCIAL INFLUENCE TERHADAP FASHION LUXURY CONSUMPTION PADA GENERASI MILLENNIAL Nila Pusvikasari
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 2 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

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Abstract

The objective of this study is to examine the effect of fashion luxury consumption such as brand equity ( there are brand loyalty, perceived quality, and brand knowledge), face saving and social influence. empirically, this study examines the effect of the dimension of brand equity on customers willingness to pay apremium price through an affective attitude, in addition to testing face saving and social influence on customer’s willingness to pay a premium price on the millennial generation in Jakarta, a total of 211 respondents in both online and offline surveys with Structurl Equation Modeling (SEM). This technique is used to test the causal relationship between contract in a structural model. The findings show that perceived quality and brand knowledge have an effect of affective attitude. Affective attitude, face saving, and social influence also have an effect of willingness to pay a premium price for luxury brands, while brand loyalty has no effect of affective attitude. Research limitations in this study are only tested on the luxury fashion industry and only tested for millennials generation. To research the effect of willingness to pay a premium price, further researcher should add other dimensions such as the brand association and to be carried out in all other luxury industries and all generations in Indonesia
Faktor FAKTOR-FAKTOR YANG MEMENGARUHI NILAI PERUSAHAAN PADA PERUSAHAAN SUBSEKTOR MAKANAN DAN MINUMAN IRBAH NURJIHAN; Hendra Hendra
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 1 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

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Abstract

This study aims to examine the factors that influence firm value. The independent variables in this research consist of firm size, capital structure, firm growth, investment decisions, and dividend policy. The object of this research are food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the period 2010 to 2019. This research used 60 samples and the sample selection procedure used was purposive sampling method. The research test used multiple regression analysis. The results of this research indicate that the variables of firm size, capital structure and firm growth have no effect on firm value. Meanwhile, the investment decision variables and dividend policy have an influence on firm value. Investment decisions that have a positive effect on firm value indicate that investors have high expectations of the company's potential market value. Dividend policy that has a negative effect on firm value indicates that low dividends will cause the company's internal funds to increase so that the company's performance also increases which results in an increase in firm value.
FAKTOR-FAKTOR YANG MEMPENGARUHI RETURN SAHAM PADA PERUSAHAAN OTOMOTIF DAN KOMPONEN ALVIN WILLIAM PRATAMA; STEVEN YAP
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

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Abstract

This study aims to analyze the influence of independent commissioners, net profit margins, return on equity, PBV, and PER on stock returns. In this study 13 automotive companies and components were used as populations listed on the Indonesia Stock Exchange in the period 2005 to 2016 and the selection of data was selected based on purposive sampling techniques. The data analysis method used is multiple linear regression and hypothesis testing. The results of the study using the t test show that partially independent commissioners, net profit margins, PBV, and PER do not affect stock returns, and return on equity partially has a positive influence on stock returns. When there is an increase in income for shareholders, investors will certainly buy the shares because an investor will expect more returns on his investment. Companies that have increased income will be chosen by investors because they are considered to be able to provide more return on shares that have been purchased.

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