Jurnal Ilmiah Wahana Pendidikan
Vol 10 No 15 (2024): Jurnal Ilmiah Wahana Pendidikan 

Pengaruh Brand Ambassador Nct Dream Terhadap Keputusan Konsumen Pembelian Produk Mie Instan Lemonilo

Bariah, Habibah Salma (Unknown)
Anggriani, Salma Fadhilah (Unknown)
Azizah, Destia Ismayatun (Unknown)

Article Info

Publish Date
31 Aug 2024

Abstract

The purpose of this study is to ascertain how the NCT DREAM Brand Ambassador affects consumer choices regarding Lemonilo instant noodles in Karawang. In this kind of research, the causal relationship between variables is investigated using a simple linear regression. 100 respondents who had purchased or consumed Lemonilo instant noodles made up the sample for this study. A questionnaire was utilised to collect study data, and SPSS version 25 For Windows was employed for data analysis. According to the study's findings, NCT DREAM's role as a Brand Ambassador has a positive impact on consumers' decisions to buy Lemonilo instant noodles.

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Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...