Jurnal Ilmu Komunikasi Dan Media
Vol. 3 No. 3 (2023): September - Desember

Dekonstruksi Makna dan Bahasa dalam Perspektif Jacques Derrida

., Natasha Constantin (Unknown)
., Fitzerald Kennedy Sitorus (Unknown)



Article Info

Publish Date
15 Dec 2023

Abstract

Advertisement prevalence in society has been increasing throughout its growth. The field of advertising is always evolving in society, with settings and characteristics that are continually advancing. Advertisements has a formidable capacity to captivate individuals by using compelling language in suitable written content. In this scenario, advertising no longer serves as a supplementary component, but rather has evolved into a crucial aspect. The interpretation that arises in individuals' brains about a document or commercial often transforms into a collective and universally comprehended meaning. Deconstruction is a method that involves dissecting established meaning into smaller components, analyzing them, and reconstructing a new meaning that deviates from the commonly accepted understanding. Deconstruction fundamentally reconfigures established meanings into novel interpretations that may be seen as identical, like, or divergent significations. This article examines the principles of deconstruction from the viewpoint of Derrida. Through the adoption and use of advertising and deconstruction, one may get fresh perspectives on the significance and utility of deconstruction in the selection of language and text for commercials.

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Journal Info

Abbrev

jkomdis

Publisher

Subject

Social Sciences

Description

Jurnal Ilmu Komunikasi sosial dan Media Sosial (JKOMDIS) merupakan jurnal yang diterbitkan oleh CV. ITTC INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even.Gratis untuk berbagai kalangan yang mempunyai perhatian terhadap Ilmu Komunikasi, sosial dan budaya, baik dalam pengertian luas, ...