International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Vol. 4 (2022): International Conference on Health Science, Green Economics, Educational Review and T

THE INFLUENCE OF BRAND AWARENESS AND QUALITY PERCEPTION ON CONSUMER DECISIONS TO USE SAMSUNG BRAND ANDROID PHONES

Suprayogi Ramadani (Unknown)
Dwi Yuda Syahputra (Unknown)
Machyani Syafrianti Indah Tanjung (Unknown)
Salwida Nasution (Unknown)
Nurianna Sihombing (Unknown)

Article Info

Publish Date
30 Dec 2022

Abstract

This research aims to test and know clearly how the effect of Brand Awareness and Quality Perseception on Employee Decision to use Samsung Brand Android Hand Phone. This research used quantitative methods that involved 70 respondents. The data was collected using questionnaires division. Data were analyzed using a statistical formula, namely by using multiple regression analysis of the processing performed by SPSS Version 16. The result of quantitative analysis showed that Brand Awareness and Quality Perseception have positive influence on Employee Decision to Use Hand Phone Android Merk Samsung

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Journal Info
International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Website

Abbrev

IHERT

Publisher

Universitas Efarina

Subject

Computer Science & IT Economics, Econometrics & Finance Education Health Professions

Description

International Conference on Health Science, Green Economics, Educational Review and Technology is an annual routine conference held by Efarina University as a forum for scientists around the world to make scientific contributions in the fields of Health Science, Green Economics, Educational Review ...