Dinamika
Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi

THE INFLUENCE OF E-TRUST, E-SERVICE QUALITY, PRICE AND WEB QUALITY ON TRAVELOKA USER E-SATISFACTION

Shahrul Wijayanto, Kukuh (Unknown)
Ibnu Fitroh Sukono Putra, Febrianur (Unknown)



Article Info

Publish Date
31 Oct 2023

Abstract

The purpose of this investigation was to determine if a correlation exists between e-trust, e-service quality, price, and web quality in relation to traveloka user e-satisfaction. The methodology employed was quantitative and involved collecting survey data from 100 users of the traveloka app and website. Statistical analysis was performed utilizing SPSS V.24 software. The research utilized various tests including validity, reliability, normality, heteroscedasticity, multicollinearity, T-test, F-test, and coefficient of determination. The results demonstrate that e-trust, e-service quality, price, and web quality positively and significantly impact e-satisfaction. Notably, e-trust has a partially but significantly positive impact on e-satisfaction. Additionally, the quality of e-service and price variables significantly positively affect e-satisfaction, as well as web quality, which is another significant factor that positively influences e-satisfaction.

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Journal Info

Abbrev

dinamika

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, sosial, Ekonomi yang dikelola dan diterbitkan oleh LPPM ...