Pusat Publikasi Ilmu Manajemen
Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen

Pengaruh Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan pada Ekpedisi JNE Express Cabang Mitraserasi 034 Pondok Melati

Fiqi Akbar (Unknown)
Natal Indra (Unknown)



Article Info

Publish Date
30 Jul 2024

Abstract

This study aims to determine the Influence of Service Quality and Price on Customer Satisfaction in JNE Express Expedition MitraSerasi Branch 034 Pondok Melati. The type of research used in this study is a quantitative approach with data collection techniques using probability sanpling. The population in this study was 83 customers and was sampled using the slovin formula, which was 45 respondents The results of this study show that the service quality variable has a positive and significant influence on customer satisfaction and the price variable also has a positive and significant influence on satisfaction, this can be seen in the t value of the > t table, service quality (X1) 2,204 > 2,018 and price (X2) 2,309 > 2,018 and service quality and price simultaneously affect customer satisfaction on the JNE Express expedition Mitraserasi 034 Pondok Melati branch. This is because f calculates 16,582 > f table 3,214 and is supported by a significance value of 0.001.

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Journal Info

Abbrev

PPIMAN

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...