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Kemajuan Pemasaran Produk Dalam Memanfaatkan Media Sosial Di Era Digital Ade Onny Siagian; Rini Martiwi; Natal Indra
Jurnal Pemasaran Kompetitif Vol 3, No 3 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i3.4497

Abstract

Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan tujuan untuk mengetahui media sosial apa yang selalu digunakan dan manfaatnya terhadap pemasaran produk yang terdapat di media sosial. Teknik pengumpulan data melalui kuesioner. Populasi adalah siswa kelas XI dan XII SMK Negeri 22 Jakarta jurusan pemasaran. Hasil temuan menunjukkan Media sosial paling banyak digunakan untuk pemasaran produk adalah Instagram 78%, Youtube 58%, Facebook 31%, Whatsapp 20%, Line 18%, Path 7% dan Twitter 2%. Media sosial telah sangat membantu siswa bahkan juga masyarakat dan para pengusaha dalam mempromosikan produk. Dengan hal ini terbukti banyaknya pengguna media sosial memberikan manfaat yang baik dalam hal pemasaran produk. Semakin majunya perkembangan teknologi bahkan dengan adanya media sosial membuat masyarakat khususnya pengusaha dapat menjangkau calon pembeli dengan mudah
ANALISIS KUALITAS PELAYANAN KEPUASAN DAN PEMANFAATAN TEKNOLOGI TERHADAP PELANGGAN GO-JEK PADA MASA PANDEMI COVID – 19 Natal Indra; Ade Onny Siagian
Jurnal Akrab Juara Vol 6 No 1 (2020)
Publisher : Yayasan Akrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini untuk menganalisa mutu layanan serta pemanfaatan teknologi data terhadap kepuasan pelanggan pada masa pandemi covid- 19 serta Riset dicoba di tempat yang berbeda- beda untuk memperoleh responden dari pelanggan. Survey pemakaian jasa layanan Go- Jek ada 160 responden pelanggan serta Structural Equation Model( SEM) digunakan buat menganalisis informasi, bersumber pada informasi yang diusulkan, mutu layanan serta pemanfaatan teknologi data mempengaruhi positif serta signifikan terhadap kepuasan pelanggan. Dalam perihal ini loyalitas pelayanan sangat mempengaruhi terhadap kepuasan pelanggan. Dari hasil riset akhir bisa disimpulkan kalau pengaruh yang signifikan pada ikatan pelayanan serta pemanfaatan teknologi data terhadap kepuasan pelanggan. Pada penelitian ini, tidak hanya mutu layanan yang didapat pula berpengaruh positif terhadap pemanfaatan teknologi data kepuasan serta loyalitas pelanggan. Hingga dengan jadi pertimbangan untuk usaha( gojek eksklusifnya) buat menggunakan teknologi guna tingkatkan energi saing.
Pengetahuan Akuntansi Pelaku Usaha Mikro Kecil dan Menengah (UMKM) Terhadap Laporan Keuangan Siagian, Ade Onny; Indra, Natal
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.037 KB) | DOI: 10.36418/syntax-literate.v4i12.825

Abstract

Mengetahui pelaku usaha mikro kecil dan menengah (UMKM) mengenai ekonomi memang sudah terbukti memberikan kontribusi bagi kemajuan Indonesia tercatat kontribusi UMKM terhadap PDB Indonesia,berdasarkan data badan pusat statistik produk domestic bruto(PDB) 2018 mencapai 20%, tetapi dibagian lain eksekutor skala inipun sedang banyak menemui persoalan, diantaranya ialah dalam mengatur keuangan, terutama dalam pemakaian pengetahuan akuntansi dalam penyusunan laporan keuangan. Persepsi pengelola dikira kokoh menjadi salah satu kunci persoalan tersebut. Penelitian ini bertujuan untuk mengetahui pengetahuan akuntansi pelaku usaha mikro kecil dan menengah (UMKM) terhadap laporan keuangan. Penelitian ini memakai metode penelitian kualitatif dan pendekatan interpretif. Analisis data yang digunakan adalah triangulasi data dengan pengumpulan data yang berasal dari interview, observasi, serta dokumentasi bagi informan kunci penelitian. Hasil analisis mengindikasikan bahwa pelaku usaha mikro di wilayah Krian serta Pasuruan sebetulnya telah membuat laporan keuangan atau catatan pembukuan meskipunpun terbilang sederhana, serta pengetahuan akuntansi yang mereka punya termasuk sederhana sesuai dengan taraf pendidikan mereka. Namun demikian para eksekutor usaha mikro kecil serta menengah (UMKM) masih dirasa kesulitan untuk membuat laporan keuangan mereka seperti yang seharusnya. Kata Kunci : Pengetahuan Akuntansi, Laporan Keuangan dan UMKM
Calculation of Value Added Tax as A Tax Obligation for Taxable Entrepreneurs Maria Lapriska Dian Ela Revita; Dian Berliansyah Putra; Heri Aryadi; Natal Indra
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 1 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i1.4171

Abstract

The economic activities that we carry out on a daily basis, consciously or unconsciously, actually come into direct contact with taxes, namely VAT (Value Added Tax). VAT is a levy imposed on a sale and purchase transaction of Taxable Goods/Services conducted by a Taxable Entrepreneur (PKP). PKP can be subject to sanctions in the form of administration such as fines and/or interest to criminal sanctions if they are late in making tax invoices and reporting periodic tax returns. Calculation of VAT Value, which includes Input VAT and Output VAT is carried out, to determine Underpaid VAT or Overpaid VAT on the Periodic Tax Return Report. The purpose of the research is to find out how the mechanism for collecting and calculating VAT obligations for PKP, and calculating the value of PKP Input and Output VAT. At this writing the writer uses descriptive qualitative methods and literature studies. Output tax is the same as sales transactions, input taxes are the same as purchase transactions. Input Tax in a Tax Period is credited with Output Tax in the same Tax Period, in accordance with statutory provisions. Credited Input Tax must use a Tax Invoice. Tax Invoice is proof of tax collection made by a Taxable Entrepreneur who delivers Taxable Goods or delivers Taxable Services. If the output tax is greater (>) than the input tax, then the PKP pays VAT to the state treasury. The output tax is less (<) than the tax, so the excess VAT is compensated for the next tax period. Credited Input Tax must use a Tax Invoice. Tax Invoice is proof of tax collection made by a Taxable Entrepreneur who delivers Taxable Goods or delivers Taxable Services. If the output tax is greater (>) than the input tax, then the PKP pays VAT to the state treasury. The output tax is less (<) than the tax, so the excess VAT is compensated for the next tax period.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Toko Cat De’lucent Paint Alimatuts Satdiah; Elmira Siska; Natal Indra
CiDEA Journal Vol. 2 No. 1 (2023): Juni : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.775

Abstract

This study aims to analyze the effect of price, product quality on the decision to buy paint at the Paint De'lucent Paint shop. This research design uses a quantitative approach. Samples were taken by accidental sampling technique which was collected by distributing questionnaires when the buyer was shopping at a paint shop. The analytical method used is validity and reliability test, classical assumption test, multiple linear regression analysis and hypothesis testing by processing using the SPSS program. The results of this study show that price has a negative but not significant effect on, while purchasing decisions have a positive and significant effect on purchasing decisions. Simultaneously, both price and product quality affect the decision to buy paint
Pengaruh Kompensasi, Disiplin Kerja, dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Biro Umum Pengadaan Sekretariat Jenderal Kementerian Pertanian RI Nanda Amelia Agustina; Elmira Siska; Natal Indra
CiDEA Journal Vol. 2 No. 1 (2023): Juni : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.790

Abstract

This study focuses on determining the effect of compensation, work discipline, work environment on the work productivity of employees of Biro Umum Pengadaan in Sekretariat Jenderal of the Republic of Indonesia using quantitative approaches. The sampling technique uses simple random sampling and the number of samples obtained by 53 respondents using questionnaires. In data processing using SPSS 26.0 software data instrument tests, multiple linear regression analysis, and hypothesis tests. Based on the results of simultaneous research, it was found that compensation, work discipline and work environment have a positife and significant effect on work productivity of employees of Biro Umum Pengadaan in Sekretariat Jenderal of the Republic of Indonesia.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Produk UMKM Dekranasda Kota Depok Jihan Citradewi; Elmira Siska; Natal Indra
CiDEA Journal Vol. 2 No. 1 (2023): Juni : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.797

Abstract

This study aims to determine the influence of product quality and price on purchasing decisions for MSME products in Dekranasda Depok City. The method used in this study is a quantitative approach with primary data collection through questionnaires. The sample in this study consisted of 50 consumers who shopped at Dekranasda Depok City and were selected using the side-by-side accidental method. Data analysis was performed using descriptive statistics, instrument data tests, multiple regression analysis, and hypothesis testing using IBM SPSS Statistics 25 software. The results showed that product quality partially impacts purchasing decisions, and prices partially impact MSME product purchasing decisions. When these two variables are observed simultaneously, both product quality and price have a significant influence on the purchase decision of MSME products Dekranasda Depok City
Pengaruh Fleksibilitas Jam Kerja dan Stres Kerja terhadap Integritas Karyawan di PT Bank Negara Indonesia Tbk Muchamad Iqbaal Dwi Fajarianto; Elmira Siska; Natal Indra
CiDEA Journal Vol. 2 No. 1 (2023): Juni : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.800

Abstract

Employee integrity plays an important role in maintaining company trust and reputation. This study aims to analyze the effect of flexibility of working hours and work stress on employee integrity at PT Bank Negara Indonesia Inc. The purpose of this study was to analyze the effect of working hour flexibility and work stress on employee integrity at PT Bank Negara Indonesia Tbk, especially in the DGL (Digital Development) division in the mobile banking team. The research design adopted in this study is quantitative research with a descriptive approach. Data were collected from 33 respondents through questionnaires. The data were analyzed by carrying out instrument tests which include validity and reliability tests, classical assumption tests, then followed by multiple linear regression, partial tests, simultaneous tests and coefficient of determination tests. The results of this study show that partially, flexibility in working hours has a positive and statistically insignificant effect on employee integrity. Job stress has a negative and statistically significant effect on employee integrity. Simultaneously, both variables affect employee integrity at PT Bank Negara Indonesia Tbk. The results of this study have important implications for company management in developing strategies that improve employee integrity.
Pengaruh Motivasi Kerja dan Kepuasan Kerja terhadap Kinerja Pegawai PT Fasen Creative Quality Wijaya, Ragil Sena; Siska, Elmira; Indra, Natal
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 3 (2023): July : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i3.296

Abstract

This study aims to determine how much influence work motivation and job satisfaction have on the performance of PT Fasen Creative Quality employees. The research method used is a quantitative method approach with data collection techniques using non-probability sampling with a total sample of 39 employees. Data collection using a questionnaire with a Likert scale unit. Data analysis techniques include validity test, reliability test, classic assumption test, multiple linear regression test, t test, and f test. The results of this study indicate that partially work motivation has a positive effect on employee performance, job satisfaction has a positive effect on employee performance. Simultaneously, motivation and job satisfaction have a positive and significant effect on employee performance
Pengaruh Perputaran Kas dan Perputaran Persedian terhadap Profitabilitas Perusahaan Manufaktur yang Terdaftar di BEI Nasution, Nur Halisa; Siska, Elmira; Indra, Natal
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 3 (2023): July : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i3.318

Abstract

This study aims to analyze the effect of cash turnover and inventory turnover on the level of profitability of food and beverage manufacturing companies listed on the IDX in 2019-2022. This research method uses a quantitative approach using company financial data during the specified research period. With the purposive sampling technique, the number of samples in this study was obtained as many as 31 companies. Data analysis techniques include descriptive statistical tests, classical assumption tests, multiple regression tests, hypothesis tests consisting of partial tests (t test) and simultaneous tests (F test), test the coefficient of determination. The data were processed using the SPSS version 22 program. The results showed that partially, cash turnover (CTR) had a positive and significant effect on company profitability. Then, inventory turnover (ITO) has a positive and significant effect on company profitability. Furthermore, simultaneously, both CTR and ITO have had a positive and significant effect on the profitability of food and beverage manufacturing companies listed on the IDX in 2019-2022. The practical implication of this research is that company management can use the findings of this research to optimize the management of their cash flow and inventory turnover, so as to increase the company's profitability.