REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat
Vol 5, No 2 (2024): REKA ELKOMIKA

Digital Branding and Revitalization, as an Effort to Improve the Image and Income of MSMEs in Blimbingsari Village, Banyuwangi Regency

Wafa, Ali (Unknown)
Angin, Ria (Unknown)
El Muhammady, Iffan Gallant (Unknown)



Article Info

Publish Date
01 Jun 2024

Abstract

The existence of Blimbingsari beach as a buffer tourism in the central Banyuwangi area, has decreased visitor interest every year. The decline is caused by 3 most pressing problems, including; 1) Unreasonable culinary selling prices; 2) Piles of beach garbage; and 3) Poor beach appearance/atmosphere. These problems have begun to threaten the people who depend on beach activities for their economy. Funding support provided by the Ministry of Education, through the PPK Ormawa 2023 program. Provide a commitment to empowerment, to prevent threats to the welfare of beach communities due to decreased visitor interest. Carried out for 4 months productively, using a Participatory Action Research (PAR) approach. Qualitatively, the beach community has shown positive behavioral changes. These changes are marked by; Equitable culinary selling prices; Routine beach cleaning activities; and supporting the revitalization of the beach appearance. These changes contribute to restoring interest in tourist visits, as evidenced by an increase in tourist ticket sales.

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Journal Info

Abbrev

rekaelkomika_pkm

Publisher

Subject

Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Industrial & Manufacturing Engineering

Description

REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat accepts articles with the scope on: Energy: Electric Power System, Power Electronics, Electric Transmission System, Electric Distribution System, Protection System, Renewable energy, Electrical Power Analysis, Energy Management, Electric Machine, ...