REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat
Vol 5, No 2 (2024): REKA ELKOMIKA

Expanding “Pawonningvian” MSME Market Reach Utilizing Google Business Profile Use in Gunung Anyar Village

Prameswari, Nur Shadrina (Unknown)
Wikartika, Ira (Unknown)



Article Info

Publish Date
01 Jun 2024

Abstract

This community service program is dedicated to boost the marketing and reach of Micro, Small, and Medium Enterprises (MSMEs), particularly in Gunung Anyar Village, using digital technology, especially the Google Business Profile platform. MSMEs are vital for economic stability and demonstrated resilience during the early 2020 Corona pandemic, which saw a significant shift to digital trade and marketing. However, MSMEs in Gunung Anyar Village encountered challenges in embracing digital marketing. Therefore, utilizing Google Business Profile is considered a practical solution. It offers MSMEs a platform to visually display their locations on Local Search Engine and Google Maps, featuring a user-friendly interface for both tech and non-tech users. The goal is to enable MSMEs in Gunung Anyar Village to broaden their market presence, making it easier for people to discover and connect with them on Local Search Engine and Google Maps, ultimately fostering increased sales and sustainability in the digital era. This initiative is anticipated to positively impact the growth of local MSMEs and the overall economy.

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Journal Info

Abbrev

rekaelkomika_pkm

Publisher

Subject

Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Industrial & Manufacturing Engineering

Description

REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat accepts articles with the scope on: Energy: Electric Power System, Power Electronics, Electric Transmission System, Electric Distribution System, Protection System, Renewable energy, Electrical Power Analysis, Energy Management, Electric Machine, ...