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All Journal REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Unram Journal of Community Service (UJCS)
Prameswari, Nur Shadrina
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Expanding “Pawonningvian” MSME Market Reach Utilizing Google Business Profile Use in Gunung Anyar Village Prameswari, Nur Shadrina; Wikartika, Ira
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 5, No 2 (2024): REKA ELKOMIKA
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v5i2.125-134

Abstract

This community service program is dedicated to boost the marketing and reach of Micro, Small, and Medium Enterprises (MSMEs), particularly in Gunung Anyar Village, using digital technology, especially the Google Business Profile platform. MSMEs are vital for economic stability and demonstrated resilience during the early 2020 Corona pandemic, which saw a significant shift to digital trade and marketing. However, MSMEs in Gunung Anyar Village encountered challenges in embracing digital marketing. Therefore, utilizing Google Business Profile is considered a practical solution. It offers MSMEs a platform to visually display their locations on Local Search Engine and Google Maps, featuring a user-friendly interface for both tech and non-tech users. The goal is to enable MSMEs in Gunung Anyar Village to broaden their market presence, making it easier for people to discover and connect with them on Local Search Engine and Google Maps, ultimately fostering increased sales and sustainability in the digital era. This initiative is anticipated to positively impact the growth of local MSMEs and the overall economy.
Improving Indonesian Soft Power Through Cultural Exchange in Thailand: Rajamangala University of Technology Krungthep Summer Semester Program in 2024 Handayani, Wiwik; Prameswari, Nur Shadrina; Ariyanto, M. Idris; Kusumaningsih, Intan
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.817

Abstract

This research discusses efforts to preserve Indonesian culture through the Summer Semester program held at Rajamangala University of Technology Krungthep, Thailand. The main focus of this activity is to exchange Indonesian culture as a form of cultural diplomacy and increase Indonesia's soft power in the international arena. Through this activity, Indonesia can introduce cultural values ​​and traditions to the global community, which contributes to strengthening Indonesia's positive image in the eyes of the world. This activity not only functions as a means of cultural promotion, but also as a medium for education and cultural exchange between nations, allowing participants from various backgrounds to learn and interact directly with Indonesian culture for participants from various countries
Improving Indonesian Soft Power Through Cultural Exchange in Thailand: Rajamangala University of Technology Krungthep Summer Semester Program in 2024 Handayani, Wiwik; Prameswari, Nur Shadrina; Ariyanto, M. Idris; Kusumaningsih, Intan
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.817

Abstract

This research discusses efforts to preserve Indonesian culture through the Summer Semester program held at Rajamangala University of Technology Krungthep, Thailand. The main focus of this activity is to exchange Indonesian culture as a form of cultural diplomacy and increase Indonesia's soft power in the international arena. Through this activity, Indonesia can introduce cultural values ​​and traditions to the global community, which contributes to strengthening Indonesia's positive image in the eyes of the world. This activity not only functions as a means of cultural promotion, but also as a medium for education and cultural exchange between nations, allowing participants from various backgrounds to learn and interact directly with Indonesian culture for participants from various countries
Co-Authors Ariyanto, M. Idris Ira Wikartika, Ira Kusumaningsih, Intan Wiwik Handayani Wiwik Handayani