Jurnal Ekonomika Dan Bisnis
Vol. 4 No. 5 (2024): September - Oktober

Analysis of Segmenting, Targeting, Positioning and Marketing Mix Strategies on The MSME Training and Coaching

Andriyanto, Irwin (Unknown)
Hamdi, Edi (Unknown)
Indradewa, Rhian (Unknown)
Munandar, Agus (Unknown)

Article Info

Publish Date
26 Sep 2024

Abstract

This study aims to analyse the implementation and effectiveness of Segmenting, Targeting, Positioning (STP) and Marketing Mix NICE (Networking, Interaction, Common Interest and Experience) strategies at PT Indotraining Multi Solusi's MSME training and coaching institution. Using qualitative methods that include observation, document analysis and interviews with managers and participants, this study evaluates the effect of these strategies on increasing the marketing capacity of PT Indotraining Multi Solusi. The results show that effective integration of STP and Marketing Mix can significantly improve market understanding and competitive position with similar competitors.

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Journal Info
Jurnal Ekonomika Dan Bisnis
Website

Abbrev

jebs

Publisher

CV. Information Technology Training Center - Indonesia

Subject

Economics, Econometrics & Finance

Description

JEBS : Jurnal Ekonomika Dan Bisnis Merupakan Jurnal Penelitian dan Kajian Ilmiah yang diterbitkan CV.ITTC - INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even. Penyunting menerima kiriman naskah hasil kajian dan penelitian untuk bidang ekonomi ,bisnis, manajemen, akuntansi, auditing, ...