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Factors Affecting Consumer Attitudes and Intentions on the Intention to Buy Products through Retail Brand Pages on Social Media: Office Workers in Indonesia Yusup Setiawan; Edi Hamdi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3756

Abstract

The development of social media as a means of selling and the high number of social media users make consumer-brand engagement behavior on social media, especially Facebook, need to be studied more deeply. In line with this, this study aims to study 5 antecedents of attitudes towards consumers' intentions to engage with retail brands through social media which ultimately affect the intention to buy products, and 1 antecedent of moderation on attitudes towards product purchase intentions. The study was conducted on office workers in Indonesia with a quantitative survey method on 195 respondents. The analytical method used is Structural Equation Model I (SEM). This study found that consumer attitudes towards engagement with retail brands through Facebook were influenced by enjoyment, peer communication, and credibility, while attitudes had a strong influence on intentions to engage with retail brands through Facebook and subsequently strongly associated with intention to purchase through that Facebook page. This supports previous research. The first new things found were that consumer attitudes had a positive effect on consumers' purchase intentions and the second was that expectations of confirmation moderated attitudes toward purchase intentions through retail brand Facebook pages. The managerial contribution of this research helps retailers understand how to attract consumers to engage with retail brands on Facebook.
Implementation of QSPM and Porter’s Generic Strategy to Develop Mechanical Testing Laboratory in Indonesia Subhan Subhan; Muhamad Elon; Salmen Ginting; Rhian Indradewa; Edi Hamdi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6477

Abstract

Mechanical testing is needed in almost all industry segments, such as in the automotive, plastics, food, packaging, steel, and medical equipment industries. Some examples of mechanical testing include tensile, compressive, tearing, fracture, puncture, and texture tests on food. This research is a descriptive qualitative type by describing the strategy of PT Premium Testing Lab (PTL) in order to developing new mechanical testing laboratory in Indonesia.  PT PTL uses market penetration and differentiation strategies taken from QSPM analysis and Porter’s Generic Strategy for establishing marketing, human capital and operational goals and objectives. The implementation of marketing strategy must also be supported by a good operational plan and strategy in the human capital division. All three must go hand in hand so that the company's goals can be achieved.
Promosi Harga, Kualitas Makanan, Citra Merek, Nilai Persepsi, Kualitas Pelayanan Yang Mempengaruhi Word Of Mouth Dan Niat Membeli Kembali Yang Di Mediasi Kepuasan Pelanggan Brand “Chatime” Umur 18-24 Tahun Di Bekasi Muhammad Ikhsan Zaidan; Edi Hamdi
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 24, No 1 (2023): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v24i1.988

Abstract

Abstrak - Tujuan dari penelitian ini adalah untuk mengetahuiPromosi Harga, Citra Merek, Kualitas Makanan, Nilai Persepsi, Kualitas Pelayanan yang mempengaruhi Word Of Mouth dan Niat Membeli Kembali yang di mediasi Kepuasan Pelanggan brand “Chatime” di umur 18-24 Tahun di Bekasi. Diharapkan penelitian ini memberikan kontribusi pada tataran teori atau keilmuan manajemen pemasaran dan juga memberikan implikasi dalam manajerial pada pengelolaan bisnis. Penelitian ini menggunakan metode survei sebagai teknik pengumpulan data, dengan kuesioner sebagai alat instrumen dan disebarkan secara online. Teknik penentuan responden penelitian menggunakan metode purposive sampling. Penelitian ini menghasilkan beberapa temuan, pertama Promosi harga berpengaruh positif signifikanterhadap kepuasan pelanggan. Kedua, citra merek berpengaruh positif signifikan terhadap kepuasan pelanggan. Ketiga, kualitas makanan berpengaruh positif tidak signifikanterhadap kepuasan pelanggan. Keempat, kualitas pelayanan berpengaruh positif tidak signifikan terhadap kepuasan pelanggan dan nilai persepsi berpengaruh positif signifikan terhadap kepuasan pelanggan. penelitian ini juga menemukan adanya peran mediasi dari variabel Kepuasan pelanggan, sebagai faktor Promosi harga, Citra merek, Kualitas Makanan, Kualitas Pelayanan mempengaruhi  niat membeli kembali dan Word of mouth melalui Kepuasan Pelanggan. Terdapat implikasi manajerial pada penelitian ini bagi brand “Chatime”, yaitu untuk meningkatkan adanya promosi harga,kualitas makanan,citra merek dan nilai persepsi serta kualitas pelayanan pada pelanggan, dan diharapkan untuk tetap menjaga kualitas dari suatu brand melainkan bisa menjaga ekspetasi pelanggan dan bisa mencapai kepuasan pelanggan dengan pelanggan yang terus meningkat.
Perencanaan Manajemen Resiko dalam Pengelolaan Keuangan Bank Digital Junior (Dex Junior) Jamal, Robi; Rahmansyah, Tantry Yanuar; Iskandar, Muhammad Dhafi; Hamdi, Edi
Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Vol 6, No 2 (2023): Juni 2023 - Oktober 2023
Publisher : Jurnal Akuntansi dan Keuangan Kontemporer (JAKK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jakk.v6i2.16622

Abstract

Tujuan dari penelitian ini adalah mengidentifikasi proses manajemen risiko beserta sumber risiko, melakukan penilaian terhadap risiko yang kemungkinan muncul dan melakukan analisa terhadap strategi yang akan dilakukan dalam perencanaan Bank Digital Dex Junior untuk menangani ataupun mengelola risiko yang mungkin terjadi. Penelitian ini dilakukan sesuai dengan proses manajemen risiko (ISO 31000:2018) yaitu identifikasi risiko dan perancangan kerangka risiko. Metode yang dilakukan dalam kegiatan ini adalah mengumpulkan data, mengamati, manganalisa serta mengevaluasi hasil dari kegiatan ini untuk dapat memprediksi kemungkinan dan dampak risiko yang terjadi selama usaha berlangsung sehingga bisa dijadikan pedoman dalam menentukan langkah selanjutnya untuk mengevaluasi hambatan dan ancaman yang dikelompokan sesuai skalanya. Dalam penyebaran kuesioner populasi dari penelitian ini adalah orang tua yang ingin mempunyai tabuungan untuk anak mereka yang belum memiliki KTP sehingga belum bisa membuka rekening sendiri. Manajemen resiko diperlukan untuk mengidentifikasi kemungkinan resiko yang ada saat usaha berjalan dan melindungi dari dalam melakukan mitigasi atau pelacakan sumber-sumber yang berpotensi mengancam tercapainya tujuan perusahaan. Fungsi lainnya untuk mengetahui, menganalisis, serta mengendalikan kegiatan perusahan yang dilakukan manajemen agar memperoleh efektivitas dan efisiensi yang lebih tinggi. Penelitian ini penting untuk mempertahankan keberlangsungan usahanya karena akan membantu perusahaan tetap stabil dan bahkan lebih baik dalam kinerjanya.The aim of this research is to identify the risk management process and sources of risk, assess risks that may arise and analyze the strategies that will be carried out in planning Dex Junior Digital Bank to handle or manage risks that may occur. This research was carried out in accordance with the risk management process (ISO 31000:2018), namely risk identification and risk framework design. The method used in this activity is collecting data, observing, analyzing and evaluating the results of this activity to be able to predict the possibility and impact of risks that occur during the business so that it can be used as a guide in determining the next steps to evaluate obstacles and threats grouped according to their scale. In distributing questionnaires, the population of this study were parents who wanted to have savings for their children who did not have ID cards so they could not open their own accounts. Risk management is needed to identify possible risks that exist when a business is running and protect against it by mitigating or tracking sources that have the potential to threaten the achievement of company goals. Another function is to find out, analyze and control company activities carried out by management in order to obtain higher effectiveness and efficiency. This research is important to maintain business continuity because it will help the company remain stable and even better in its performance.
Implementation Of Risk Management In Digital-Based Training And Coaching Institutions Musdiana Mayang Putri, Elly; Hamdi, Edi; Indradewa, Rhian; Munandar, Agus
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.776

Abstract

Risk is often associated with situations that may threaten the achievement of organisational goals and objectives. The impact of risk can be very significant, so effective risk management is very important. This study aims to analyse the implementation of risk management at PT Indotraining Multi Solusi, a digital-based training and coaching agency. Using the ISO 31000:2018 framework, this research identifies and assesses fourteen risks faced by the organisation. The research method used is qualitative with a descriptive approach to present the data in detail. The results show that by applying ISO 31000:2018, risks can be classified into four levels: low, medium, high, and extreme, which allows the company to establish appropriate risk management actions for each. This process includes risk identification, analysis, evaluation, and mitigation, as well as regular monitoring and review.
5 Porter Force Analysis in Cattle and Sheep Integrator Business (Case Study at PT Sapi Domba Indonesia) Arifwandi, Setiana; Sitorus, Jusuf; Sutrisno, Sutrisno; Syah, Tantri Yanuar Rahmat; Sunaryadi, Ketut; Hamdi, Edi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7350

Abstract

The increasing need for meat for some people is a necessity and makes meat consumption increase drastically. This is inseparable from the increasing number of restaurants and restaurants in the Special Region of Yogyakarta. Seeing this opportunity, a beef and lamb integrator company is trying to find out the competitive advantage in its company. This research is descriptive qualitative research, where in this study using research data from interviews and literature and data and using 5 porter analysis measurements. The findings in this study show that porter's Five Forces analysis on the parameters of Threat of Entry, Industry Rivalry, Bargaining Power of Buyers, Bargaining Power of Supplier, Substitute Competition with an average weight of 2.06. From the analysis of Porter's Five Forces above quantitative results in the range of 1.67 – 2.33, it shows that the competitive advantage of PT Sapi Domba Istimewa is in low pressure.  The limitations in this study are limited to the analysis of competitive advantages only. Meanwhile, in the next study, it is recommended that you can add or complement other supporting data such as SWOT, QSPM analysis and expand the scope of research not only in the Yogyakarta Special Region Area.
Internalisasi Karakter Qur’ani Melalui Bimbingan Siswa Sekolah Dasar Hamdi, Edi; Hermatasiyah, Nur; Muttaqin, Muhammad Fauzan
Dawuh Guru: Jurnal Pendidikan MI/SD Vol 4 No 2 (2024): Agustus 2024
Publisher : Mafa Press in Collaboration with PGMI Tarbiyah Faculty IPMAFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/guru.v4i2.1173

Abstract

The aim of the research is to strengthen Qur'anic character through guidance and counseling for students in elementary schools. The research method uses a qualitative approach to phenomenological studies in elementary schools based on the Koran in daily life. Data collection uses observation instruments, interviews, documentation studies of school programs related to Qur'anic characters. Validation is applied using triangulation techniques. The data analysis used is interactive model analysis with data collection, reduction, data display and verification. The results of the research explain that teachers' efforts to internalize Qur'anic characters through guidance and counseling are carried out individually and classically. Individually, in the form of instructions to students to understand the Al-Qur'an by reciting it, reading, studying, practicing and teaching it. Classically through tahfidz, teacher example, students' Qur'anic character habituation programs.
Business Planning and Financial Goals in E-commerce Matrial Order Management Information System (Simpel OM) Rogaya, St; Hamdi, Edi; Indradewa, Rhian; Abadi, Ferryal
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.10725

Abstract

Pesatnya perkembangan teknologi saat ini memerlukan strategi bisnis di bidang penjualan sebagai ujung tombak bisnis yang semakin mengarah pada penguasaan dan pemanfaatan teknologi. Perkembangan teknologi dan digitalisasi di segala sektor memaksa seluruh pelaku industri harus mengikuti jejaknya jika ingin bertahan. Perkembangan e-bisnis dan penggunaan teknologi internet telah meningkatkan cara perusahaan berinteraksi dengan pelanggan dan pemasok secara signifikan. Strategi dan alat e-bisnis yang dikembangkan dan digunakan dengan baik mempunyai dampak positif terhadap bisnis. Perencanaan keuangan sederhana adalah bagian penting dari rencana bisnis secara keseluruhan. Perencanaan keuangan pada bab ini terdiri dari lima bagian utama, yaitu: tujuan dan sasaran keuangan, unsur-unsur perencanaan keuangan, proyeksi keuangan, analisis kelayakan investasi, dan analisis kinerja investasi. Berdasarkan hasil analisis finansial yang dilakukan, rencana bisnis OM Sederhana layak dilakukan. Kelayakan ini diperoleh dari hasil analisis arus kas.
Implementasi strategi human capital (HC) pada Pusdiklat Penanggulangan Kebakaran dan Penyelamatan Provinsi DKI Jakarta Yuliastini, Dewi; Haryanto, Arie; Djuanita, Maharani Kinanti; Hamdi, Edi; Negoro, Dimas Angga
Journal of Management and Digital Business Vol. 4 No. 1 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i1.933

Abstract

Human capital is a crucial element within organizations that reflects their individual competencies, which include knowledge, expertise, ability, and skill. This study aims to analyze the human capital strategies implemented by Pusdiklat Penanggulangan Kebakaran dan Penyelamatan Provinsi DKI Jakarta, which is striving for autonomy as a Regional Public Service Agency (BLUD). This study employs a qualitative approach with descriptive methods to systematically and accurately depict various phenomena related to the implementation of human capital strategies. The research results indicate that this Training and Education Center is still in the Grow and Build stage, so the main focus of the human capital strategy is on improving the competence and quality of human resources. Several strategies implemented include the development of E-Learning or Learning Management Systems (LMS), engaging and effective internal training programs, and external training such as seminars, workshops, and continuing education. Additionally, recruitment strategies, strengthening organizational culture, and career development are also essential parts of supporting the enhancement of human resource competencies.
IMPLEMENTASI STRATEGI BAURAN PEMASARAN DALAM MEMASARKAN PRODUK APLIKASI AKUNTANSI BERBASIS DIGITAL EDUKASI: FINANCIAL REPORT ASSISTANT (FIRA) Ningrum, Ira Sita; Syah, Tantri Yanuar Rahmat; Hamdi, Edi; Munandar, Agus; Sita Ningrum, Ira
JURNAL PENELITIAN DAN KARYA ILMIAH LEMBAGA PENELITIAN UNIVERSITAS TRISAKTI Volume 8, Nomor 2, Juli 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/pdk.v8i2.16033

Abstract

The accounting system is a field that handles the planning and application of procedures for collecting and reporting financial data—planning a system with elements of checking and matching (checks & balances) to maintain company assets and have an efficient and beneficial information flow for management. The process of making financial statements seems complicated, especially there are still some small businesses that do not understand how to make their financial statements as an opportunity for accounting application providers to help small entrepreneurs by presenting easy and real-time accounting applications, as well as with the support of up-to-date technology. Financial Report Assistant (FIRA) is here to answer the problems of small entrepreneurs as an accounting application solution with service features that integrate all the company's accounting administrative needs in terms of financial records, calculation of income tax liabilities, budgeting, per-project financial statements to financial health analysis whose superior features can be selected and adjusted to consumer needs. With the Ask The Expert feature, customers don't have to worry about the FIRA accounting application not functioning optimally, because consumers will be accompanied by a professional, friendly and ready to help facilitate consumer accounting administration work that can provide insights so that consumer businesses are more profitable, growth and sustained. The purpose of this study is to determine marketing strategies to make the right marketing mix strategy decisions in accordance with company goals. The method used in this study uses qualitative methods with SWOT analysis to find out strengths, weaknesses, opportunities, and threats. After conducting a SWOT analysis can provide an overview of the process needed to develop a strategy for implementing the marketing mix in marketing a product.
Co-Authors Abadi , Ferryal Abadi, Ferryal Abdul Haeba Ramli, Abdul Haeba Agnes Fiyonita Hatuopar Agus Munandar, Agus Agustin, Rosita Andriyanto, Irwin Anggraeni Annindita, Rina Ariani, Riski Arief Pribadi Arifwandi, Setiana Ayu Anggia, Bunga Bakir, Bakir Bonar Bastari, Ega Calvin, Thiodorus Christian, Eric Dihin Septyanto Dimas Angga Negoro Dirgantara, Padsha Djuanita, Maharani Kinanti E. Sofyan, Rufyan Egi Tiarawati, Arini Ekania, Mega Eko, Ferdianyah Endang Ruswanti Erlangga, Deni Fahrizal, Garsa Fery Hotmajaya Giyanto Gultom, Martina Gunawan Gunawan Harefa, Irani Haryanto, Arie Hermatasiyah, Nur Hilmy, Muhammad Reza Hindarti, Efa Huminsa FST, Anggiat Indradewa, Rhian Iskandar , Muhammad Dhafi Iskandar, M. Dhafi Iskandar, Muhammad Dhafi Iskandar Dhafi Jamal, Robi Jeheo, Lyan Jono, Afia Junaidi Junaidi Kawalta Tarigan Ketut Sunaryanto Kurnia Pangestu, Yudha Kusnadi, Deky Kustiawan, Unggul Lukitoningrum, Dyan Manurung, Teddi Maulana, Sapto Melissa Melissa Melni Rohana Muhamad Elon Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Farhan, Fahri Muhammad Ikhsan Zaidan Muhammad Reza Hilmy Muharom, Ahmad Mukhlis, Muhammad Muliawan, Kenny Muljopamudji, Trisulo Munatsir Oteiba Musdiana Mayang Putri, Elly Muttaqin, Muhammad Fauzan Naibaho, Santy Berliana Negoro, Dimas Angga Ningrum, Ira Sita Ningsih, Susilowati Nugroho, Nelson Nurwijayanti Pasaribu, Marya Prima, Patra Batam Puspita, Yohana Putri, Elly Musdiana Mayang R. Syah, Tantri Yanuar Rahmansyah, Tantry Yanuar Rahmat Syah , Tantri Yanuar Rahmat Syah, Tantry Yanuar Ramadhan, Yanuar Redhenta Helmi Firdaus Rhian Indradewa Rizki Saputra Rodiah, Sinten Wanti Rogaya, St Rosdiana Rosdiana Rսswanti, Endang Sabila Rasyad, Difka Safuan Safuan Salmen Ginting Saputra, Edwin Tri Angga Selfiani Selfiani, Selfiani Septian, Irvan Rizki Setiawan, Zatmiko Sidik, Satrio Riyono Sita Ningrum, Ira Sitorus, Jusuf Soleha, Yani Subhan Subhan Suhendro Suhendro Sunaryadi, Ketut Sunaryanto, Ketut Surojo, Himbang Suryanto Suryanto Sutrisno, Sutrisno Suyanto Suyanto Suyanto Syah, Tantri Rahmat Syah, Tantri Yanuar R. Syah, Tantri Yanսar R. Syah, Tantry Syah, Tantry Yanuar Takrim, Muhammad Tantri Yanuar Rahmat Syah Whitney, Whitney Wicaksono, Muhammad Andi Wikοngkο, Danny Armandο Winta Hendrawati Bu’ulolo Wisnu Dermawan, Sigit Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yanuar Ramadhan Yuliana Agustina Widiarta Yuliastini, Dewi Yusup Setiawan Yusup Setiawan, Yusup