E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02

Pengaruh Harga, Kualitas Layanan Dan Store Atmosphere Terhadap Kepuasan Pelanggan Pada Cafe And Resto Mindi Kec. Tutur

Handi, Mochammad (Unknown)
Basalamah, Muhammad Ridwan (Unknown)
Wahono, Budi (Unknown)

Article Info

Publish Date
27 Sep 2024

Abstract

Abstract This study aims to analyze the effect of Price, Service Quality, and Store Atmosphere on Customer Satisfaction at Caffe and Resto Mindi Tutur. The research was conducted using a survey method of 115 respondents. The data analysis method used in this research is quantitative data analysis using multiple linear regression analysis. Data testing used is partial hypothesis testing (t test). The results showed that Price has a significant effect on Customer Satisfaction of Cafe and Resto Mindi Tutur, Service Quality has a significant effect on Customer Satisfaction of Cafe and Resto Mindi Tutur, Store Atmosphere has no significant effect on Customer Satisfaction of Cafe and Resto Mindi Tutur.. Keywords: Price, Service Quality, Store Atmosphere, Customer Satisfaction. 

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...