E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01

Pengaruh Kualitas Layanan Dan Harga Terhadap Kepuasan Pelanggan Mcdonald’s Di Kota Malang

Oktavian A, Muhammad Ilyas (Unknown)
Basalamah, Muhammad Ridwan (Unknown)
Wahono, Budi (Unknown)

Article Info

Publish Date
15 Aug 2024

Abstract

Abstract This study aims to evaluate the impact of service quality and price on customer satisfaction. Data was collected through an online questionnaire using the snowball sampling technique. The research sample consisted of 100 students of the management study program, Faculty of Business Economics, University of Islam Malang, Class of 2023. The results show that service quality and price simultaneously have a positive and significant influence on MCD customer satisfaction. In addition, it was found that the quality of service individually affects consumer satisfaction, and price variables also have a significant influence on consumer satisfaction Keywords: Service Quality, Price, Customer Satisfaction

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...