E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01

Pengaruh Shopping Lifestyle, Celebrity Endorser Dan Word Of Mouth Terhadap Keputusan Pembelian Make Up Luxcrime Di Kota Malang

Yulia, Fadila Hilma (Unknown)
Hidayati, Nur (Unknown)
Dianawati, Eris (Unknown)

Article Info

Publish Date
10 Aug 2024

Abstract

Abstract This study aims to determine and analyze the effects of shopping lifestyle (X1), celebrity endorser, and word of mouth (X3) on purchasing decisions. The research method used is a quantitative approach with a causal research design. The sampling technique is purposive sampling with a total of 112 respondents. The respondents in this study are Luxcrime make up consumers in Malang City. The data analysis method used is multiple linear regression analysis with SPSS 25 as the analysis tool. The results of this study explain that shopping lifestyle, celebrity endorser, and word of mouth have a positive and significant impact on purchasing decisions. Keywords: Shopping Lifestyle, Celebrity Endorser, Word Of Mouth, And Purchasing Decisions

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...