E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02

Pengaruh Kualitas Pelayanan, Produk Dan Harga Terhadap Kepuasan Konsumen Pada Bolu Kuwuk Dusun Kawang Banyuwangi

Muhaimin, Moh Ali (Unknown)
Wahono, Budi (Unknown)
Rahmawati, Rahmawati (Unknown)

Article Info

Publish Date
01 Oct 2024

Abstract

Abstract This research aims to test and explain the influence of service quality, product and price on consumer satisfaction in Bolu Kuwuk, Kawang Banyuwangi hamlet. The sample used in this research was 100 respondents using the Malhotra method with a proportional sampling technique. It is a quantitative data analysis method using multiple linear regression analysis. The data used is partial hypothesis testing (t test). The results of this research show that partially (t test) the variables of service quality, product and price influence consumer satisfaction at Bolu Kuwuk, Kawang Banyuwangi village.  Keywords: Service and Product Quality, Price, Satisfaction.

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...