Jurnal EMT KITA
Vol 8 No 1 (2024): JANUARY 2024

Analisis Faktor Harga dan Mutu dalam Keputusan Pembelian Konsumen terhadap Sepeda Motor Listrik GESITS di Indonesia

Aji, Achmad Maezar Bayu (Unknown)
Firmansyah, Alfian (Unknown)
Macpal, Stelly Julia (Unknown)

Article Info

Publish Date
30 Jan 2024

Abstract

In the development of the electric motorbike industry in Indonesia, this research focuses on the influence of price and quality on vehicle purchasing decisions, especially Gesits electric motorbikes. Manufacturers, facing fierce competition, continue to improve product quality, price and design to meet consumer needs. By involving 52 respondents (25% of the population of 207 units sold), this study exceeds the recommended minimum sample size. The results of multiple linear regression analysis show that price and quality factors have a significant correlation and strongly influence Gesits purchasing decisions. This research contributes to understanding the purchasing factors of electric motorbikes, providing strategic insight for manufacturers in improving quality and pricing.

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Journal Info
Jurnal EMT KITA
Website

Abbrev

emt

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Economics, Econometrics & Finance

Description

The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such ...