Stelly Julia Macpal
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Analisis Faktor Harga dan Mutu dalam Keputusan Pembelian Konsumen terhadap Sepeda Motor Listrik GESITS di Indonesia Aji, Achmad Maezar Bayu; Firmansyah, Alfian; Macpal, Stelly Julia
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2156

Abstract

In the development of the electric motorbike industry in Indonesia, this research focuses on the influence of price and quality on vehicle purchasing decisions, especially Gesits electric motorbikes. Manufacturers, facing fierce competition, continue to improve product quality, price and design to meet consumer needs. By involving 52 respondents (25% of the population of 207 units sold), this study exceeds the recommended minimum sample size. The results of multiple linear regression analysis show that price and quality factors have a significant correlation and strongly influence Gesits purchasing decisions. This research contributes to understanding the purchasing factors of electric motorbikes, providing strategic insight for manufacturers in improving quality and pricing.
The Influence of Workload and Motivation on Employee Performance through Job Satisfaction Souisa, Novita; Macpal, Stelly Julia; Biay, Agustinus
Indonesian Journal Economic Review (IJER) Vol. 5 No. 1 (2025): April
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/kbqed941

Abstract

This study examines the impact of workload and motivation on employee Performance through job satisfaction. Employee Performance plays a crucial role in achieving organizational goals. Excessive workload can lead to stress and decrease job satisfaction, while high motivation can enhance employees' dedication and enthusiasm in performing their tasks. This research adopts a quantitative approach with a sample of 190 employees from government institutions in Indonesia. Data were collected using questionnaires with a Likert scale to measure the variables of workload, motivation, job satisfaction, and Performance. The results of the analysis show that workload negatively affects job satisfaction, which, in turn, impacts Performance. Motivation was found to positively influence Performance, with job satisfaction as a mediator linking motivation and Performance. These findings indicate that effective workload management and a supportive environment are crucial in maintaining employee motivation and job satisfaction, ultimately improving their Performance. While this study's model explains a significant portion of the variation in job satisfaction and employee Performance, other factors influencing Performance may not have been identified in this research.