Jurnal EMT KITA
Vol 8 No 2 (2024): APRIL 2024

Adopsi E-Commerce UMKM sebagai Upaya Adaptasi Perubahan Perilaku Konsumen

Rachmawati, Meida (Unknown)

Article Info

Publish Date
20 Apr 2024

Abstract

The purpose of this study is to evaluate the role that e-commerce plays in promoting growth and profitability in Indonesia's micro, small, and medium-sized enterprise (UMKM) sector. This study applies exploratory and exploratory research methods as well as strategies that support the role of e-commerce in advancing UMKM in Indonesia. The research results indicate that e-commerce has a positive impact on improving customer service quality and making it easier for customers to access product information provided by UMKM.

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Journal Info
Jurnal EMT KITA
Website

Abbrev

emt

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Economics, Econometrics & Finance

Description

The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such ...