IMAGE
Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen

Visitor Emotional Solidarity and Planned Behavior Effects on Leisure and Tourism Development in Ghana

Asimah, Vincent Kweku (Unknown)
Hurriyati, Ratih (Unknown)
Gaffar, Vanessa (Unknown)
Wibowo, Lili Adi (Unknown)

Article Info

Publish Date
30 Oct 2023

Abstract

The study seeks to develop a relationship between Emotional Solidarity (ES) and the Theory of Planned Behavior (TPB) in predicting visitors’ behavioral intentions to attend leisure events in Ghana. ES Scale (ESS) modified with Tourism Impact Attitude Scale was employed. The data used IBM SPSS 25.0 and SmartPLS 3.3.9 for analysis. The hypotheses were explored using PLS-SEM. ES factors significantly positively affect visitors’ attitudes towards tourism development. The TPB significantly predicted the behavioral intentions of leisure event visitors. The study specifically suggests the promotion of tourism development with high perceived behavioral control, individual attitude, and subjective norms.

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Journal Info
IMAGE
Website

Abbrev

image

Publisher

Universitas Pendidikan Indonesia

Subject

Decision Sciences, Operations Research & Management

Description

IMAGE with registered number ISSN 2339-2878 (Print), is a peer-reviewed journal published two times a year (April and November) by Program Studi Manajemen Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia. IMAGE is intended to be the journal for publishing articles reporting ...