IMAGE
Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen

Financial Literacy Among Female Entrepreneurs in Ghana: Evidence from Traditional Markets

Ahiase, Godwin (Unknown)
Sari, Maya (Unknown)
Nugraha, Nugraha (Unknown)
Andriana, Denny (Unknown)
Kpodo, Percy Chris (Unknown)
Ampomah, Philipina (Unknown)



Article Info

Publish Date
17 Apr 2024

Abstract

This study examines the financial behaviour and utilisation of e-finance among female entrepreneurs in traditional marketplaces in Ghana. The researchers collected data from 385 female entrepreneurs using a quantitative research method. The data was collected through a descriptive survey design and analysed using ordinary least squares regression models. The results show significant correlations between e-finance adoption, financial literacy, and financial behaviour. This highlights the importance of financial literacy in enabling women to participate in the market. The study also found that financial literacy had a greater impact on the financial behaviour of younger women, suggesting the need for targeted interventions that leverage technology. Additionally, the study found that the level of education had a significant impact on the adoption of electronic finance. This emphasises the importance of improving digital literacy to bridge the skills divide. Based on these findings, the study suggests the need for tailored financial education programmes and comprehensive initiatives to promote responsible financial practices and the adoption of modern financial technologies by female entrepreneurs in traditional markets.

Copyrights © 2024






Journal Info

Abbrev

image

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

IMAGE with registered number ISSN 2339-2878 (Print), is a peer-reviewed journal published two times a year (April and November) by Program Studi Manajemen Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia. IMAGE is intended to be the journal for publishing articles reporting ...