Jurnal Darma Agung
Vol 30 No 2 (2022): AGUSTUS

FINANCIAL LITERACY AND SAVINGS BEHAVIOR FEMALE ENTREPRENEURS IN KIARACONDONG MARKET, BANDUNG CITY

Soukotta, Agnes (Unknown)
Sampe, Ferdinandus (Unknown)
Putri, PA. Andiena Nindya (Unknown)
Cakranegara, Pandu Adi (Unknown)
Yusuf, Muhammad (Unknown)

Article Info

Publish Date
05 Jan 2024

Abstract

The researcher wants to know if financial literacy can influence saving behavior in Pasar Kiaracondong, Bandung City, by using lifestyle as a moderating variable. The quantitative method was used by the researcher. The data used are of the primary variety. The study's population consisted of 115 female business actors who ran a kiosk in Bandung's Pasar Kiaracondong. Using 53 respondents from the target population in a number of samples. The distribution of online and offline questionnaires was used to collect data using a simple random sampling technique. Path analysis was used in conjunction with the WarpPls 7.0 software. As a result of the test results, financial literacy variables have a positive effect on lifestyle, lifestyle has a positive effect on saving behavior, financial literacy has a positive effect on saving behavior, and lifestyle has the ability to mediate the relationship between financial literacy and saving behavior.

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Journal Info
Jurnal Darma Agung
Website

Abbrev

jurnaluda

Publisher

Universitas Darma Agung

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

Description

Journal Focus of the Darma Agung Journal is multidisciplinary research to the lecturers, students and related institutions, especially in Indonesia which leads to an increasing in Indonesian Human Development Index. The scope includes collection of the results of research, studies or community ...