Journal of Multi Disciplines Science
Vol. 2 No. 1 (2024): Journal of Multi-Disciplines Science

Marketing Strategy to Increase Room Occupancy Rates at Yama Resort

Mononimbar, Virginia (Unknown)
Wewengkang, Silvana A.R. (Unknown)
Pangemanan, Jemmy R. (Unknown)
Lumataw, Arthur (Unknown)

Article Info

Publish Date
01 Jan 2024

Abstract

This research aims to identify marketing strategies to increase room occupancy rates at Yama Resort. The research method used is the Qualitative Method. Data was obtained through observation, interviews and literature study. This research shows that five marketing strategies can be implemented to increase room occupancy rates. Furthermore, eight strategies can be implemented based on the strength, weakness, opportunity and treatment (SWOT) analysis. Yama Resort management needs to focus on existing strengths and collaborate with business people to attract more guests. It will ultimately impact increasing the room occupancy rate at Yama Resort.

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Journal Info
Journal of Multi Disciplines Science
Website

Abbrev

icecomb

Publisher

PT Indo Consultan Energi

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing

Description

Journal of Multi Disciplines Science (ICECOMB) is a scientific journal focusing on the development of multidisciplinary science, including economics, finance, nursing, management, education, humanities, social science, religion, and ...