Journal of Indonesian Tourism and Development Studies
Vol. 12 No. 1 (2024)

Management of Rumah Atsiri Indonesia Educational Tourism During the COVID-19 Pandemic

Mustofa, Rochman Hadi (Unknown)
Isnanto, Taufik (Unknown)



Article Info

Publish Date
17 Apr 2024

Abstract

The COVID-19 pandemic has caused a significant impact, especially on the tourism industry. This study aimed to explore the management strategy of tourism education at the Indonesian Atsiri House during the COVID-19 pandemic, along with the challenges encountered by the management and the effective measures implemented to overcome them. This study employs a qualitative case study method to examine the management strategy of tourism education at the Indonesian Atsiri House during the pandemic. The research methodology involves interviews, documentation analysis, and field observations. Key informants included the executive secretary, marketing division, tour guides, and tourists. Based on the analysis results, Indonesian Atsiri House effectively managed the challenges posed by the pandemic. Adequate facilities, adherence to government health protocols, and strategies focused on hygiene and health information, while medium-term strategies involved collaborating with various media platforms to promote Atsiri House. Long-term strategies included the renovation of tourist destinations and supporting facilities. This study described management and marketing strategies that could be used to reference other similar educational tours. Keywords: Atsiri House, COVID-19, Educational Tourism, Tourism Management, Virtual Tour.

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Journal Info

Abbrev

jitode

Publisher

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Social Sciences

Description

Journal of Indonesian Tourism and Studies is an interdisciplinary journal to assess the development of tourism. This journal also examines the phenomenon of unique interrelation about tourism activities, community development, and environmental sustainability, with the aim to find an alternative ...