JWM (JURNAL WAWASAN MANAJEMEN)
Vol. 12 No. 1 (2024)

PENGARUH ATRIBUT PRODUK COFFEE SHOPS TERHADAP KEPUASAN DAN LOYALITAS (Studi pada pengunjung wanita)

Kurniawan, Ardi (Unknown)
Riza Firdaus, Muhammad (Unknown)

Article Info

Publish Date
12 Feb 2024

Abstract

The sample is 200 female customers of coffee shops in the medium - high category that carry the contemporary and instagramable concept. Data analysis using SEM-PLS. Results was shown that product attributes have an effect on female customer satisfaction. Product attributes are related atmosphere, employee attitude/service, IT Services, coffee quality, variant menu, and product price. Furthermore, customer satisfaction has an effect on female customer loyalty.

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Journal Info
JWM (JURNAL WAWASAN MANAJEMEN)
Website

Abbrev

jwm

Publisher

Universitas Lambung Mangkurat

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Wawasan Manajemen, an electronic journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management. This journal encompasses original research articles, review articles, and short communications, ...