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All Journal JWM (JURNAL WAWASAN MANAJEMEN)
Riza Firdaus, Muhammad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH ATRIBUT PRODUK COFFEE SHOPS TERHADAP KEPUASAN DAN LOYALITAS (Studi pada pengunjung wanita) Kurniawan, Ardi; Riza Firdaus, Muhammad
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 12 No. 1 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v12i1.290

Abstract

The sample is 200 female customers of coffee shops in the medium - high category that carry the contemporary and instagramable concept. Data analysis using SEM-PLS. Results was shown that product attributes have an effect on female customer satisfaction. Product attributes are related atmosphere, employee attitude/service, IT Services, coffee quality, variant menu, and product price. Furthermore, customer satisfaction has an effect on female customer loyalty.
Co-Authors Ardi Kurniawan