Strategi Mempertahankan Semanggi sebagai Warisan Gastronomi Surabaya

Sutanto, Ken Kurniawan (Sekolah Tinggi Pariwisata Ambarrukmo)
Yahya, Ellen Lawrencia (Sekolah Tinggi Pariwisata Ambarrukmo)
Widodo, Yoseph Agung Priyo (Sekolah Tinggi Pariwisata Ambarrukmo)
Turgarini, Dewi (Sekolah Tinggi Pariwisata Ambarrukmo)

Jurnal Hospitality dan Pariwisata
Vol 10, No 1 (2024): Jurnal Hospitality dan Pariwisata

This research explores the disruption faced by Semanggi Surabaya, a legendary culinary icon, in the global era. Utilizing a qualitative case study approach with data triangulation, the study, from a nona helix perspective, aims to examine the viewpoints of various stakeholders regarding the exploration of Surabaya's culinary heritage, providing insights into preserving Semanggi. The findings acknowledge the declining trend and dynamic market shifts for Semanggi, highlighting the necessity for innovation in its conservation efforts. The study recommends leveraging information technology, optimizing marketing strategies, and reinforcing the unique values that define Semanggi Suroboyo to ensure its sustained legacy.