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All Journal Jurnal Hospitality dan Pariwisata
Turgarini, Dewi
Sekolah Tinggi Pariwisata Ambarrukmo
Humanities Social Sciences

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Strategi Mempertahankan Semanggi sebagai Warisan Gastronomi Surabaya Sutanto, Ken Kurniawan; Yahya, Ellen Lawrencia; Widodo, Yoseph Agung Priyo; Turgarini, Dewi
Jurnal Hospitality dan Pariwisata Vol 10, No 1 (2024): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v10i1.4868

Abstract

This research explores the disruption faced by Semanggi Surabaya, a legendary culinary icon, in the global era. Utilizing a qualitative case study approach with data triangulation, the study, from a nona helix perspective, aims to examine the viewpoints of various stakeholders regarding the exploration of Surabaya's culinary heritage, providing insights into preserving Semanggi. The findings acknowledge the declining trend and dynamic market shifts for Semanggi, highlighting the necessity for innovation in its conservation efforts. The study recommends leveraging information technology, optimizing marketing strategies, and reinforcing the unique values that define Semanggi Suroboyo to ensure its sustained legacy.
Co-Authors Sutanto, Ken Kurniawan Widodo, Yoseph Agung Priyo Yahya, Ellen Lawrencia