Jurnal Pijar : Studi Manajemen dan Bisnis
Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis

ETIKA BISNIS DALAM LINGKUP PEMASARAN: ETIKA DALAM MELAKUKAN PROMOSI

Prayogo, Devano Vincent (Unknown)
Gunawan, Keevin Philips (Unknown)

Article Info

Publish Date
18 Jul 2024

Abstract

Business ethics in the marketing sense are moral guidelines that regulate how companies market their products and services fairly and responsibly. This includes transparency in advertising, honesty in promotions, respect for consumer privacy, and avoiding misleading or harmful practices. Applying business ethics in marketing not only builds consumer trust, but also strengthens a company's reputation and encourages long-term sustainability.

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Journal Info
Jurnal Pijar : Studi Manajemen dan Bisnis
Website

Abbrev

pmb

Publisher

PT. Naureen Digital Education

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Pijar : Studi Manajemen dan Bisnis merupakan jurnal yang membahas ilmu di bidang Manajemen dan Bisnis, jurnal ini sebagai wadah untuk menuangkan hasil penelitian baik secara konseptual maupun teknis yang berkaitan dengan keilmuan manajemen dan bisnis. Pijar Jurnal terbit 4 kali dalam setahun ...