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All Journal Jurnal Pijar : Studi Manajemen dan Bisnis
Gunawan, Keevin Philips
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ETIKA BISNIS DALAM LINGKUP PEMASARAN: ETIKA DALAM MELAKUKAN PROMOSI Prayogo, Devano Vincent; Gunawan, Keevin Philips
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1401

Abstract

Business ethics in the marketing sense are moral guidelines that regulate how companies market their products and services fairly and responsibly. This includes transparency in advertising, honesty in promotions, respect for consumer privacy, and avoiding misleading or harmful practices. Applying business ethics in marketing not only builds consumer trust, but also strengthens a company's reputation and encourages long-term sustainability.
Co-Authors Prayogo, Devano Vincent