<![CDATA[Batulayang Tourism Village is a destination that attracts the attention of tourists with its unique nature and cultural heritage. In the face of increasingly fierce competition in the tourism industry, a deep understanding of tourist behavior and preferences is needed. This study aims to detail the various segments of tourists who visit Batulayang Tourism Village, with a deeper understanding this is expected to produce recommendations to improve the competitiveness and attractiveness of Batulayang Tourism Village, This study uses quantitative methods with cross-tabulation and chi-square analysis techniques. The findings of this study provide deep insight into the profile and preferences of tourists visiting Batulayang Tourism Village. Keywords: Segmentation, Tourism Village]]>
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