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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Salsadila, Dela
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Social Sciences

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SEGMENTASI WISATAWAN DI DESA WISATA BATULAYANG KABUPATEN BOGOR PROVINSI JAWA BARAT Salsadila, Dela; Sidiq, Rd. Siti Sofro
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Batulayang Tourism Village is a destination that attracts the attention of tourists with its unique nature and cultural heritage. In the face of increasingly fierce competition in the tourism industry, a deep understanding of tourist behavior and preferences is needed. This study aims to detail the various segments of tourists who visit Batulayang Tourism Village, with a deeper understanding this is expected to produce recommendations to improve the competitiveness and attractiveness of Batulayang Tourism Village, This study uses quantitative methods with cross-tabulation and chi-square analysis techniques. The findings of this study provide deep insight into the profile and preferences of tourists visiting Batulayang Tourism Village. Keywords: Segmentation, Tourism Village
Co-Authors Siti Sofro Sidiq