JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Vol 2 No 6 (2024): Februari 2024

Analisis Efektivitas Jaringan Bisnis pada Produk Salaut

Marselina, Resya Dwi (Unknown)
Maesyaroh, Siti (Unknown)
Nurbaeti, Azra Lutfiah (Unknown)
Febiansyah, Ilza Tio (Unknown)

Article Info

Publish Date
15 Jan 2024

Abstract

This study examines the effectiveness of business networks in the food production of Salaut, a culinary business located in Pangandaran, Indonesia. Salaut specializes in seafood dishes and snacks, holding Intellectual Property Rights (IPR) and a Food Industry Household (PIRT) certification. Their organizational structure involves various departments, actively participating in both offline and online marketing. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats for Salaut. Solid partnerships with raw material suppliers have strengthened their foundation, while opportunities to enhance collaborations with suppliers and explore online distribution remain open. The article covers production, marketing, value addition, and financial reporting as key elements in the development of this culinary business.

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Journal Info
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Website

Abbrev

jisma

Publisher

Melati Institute

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

JISMA, Jurnal Ilmu Sosial , Manajemen, dan Akuntansi menerima artikel penelitian tentang Sosial EKonomi, Manajemen, dan Akuntansi dengan menggunakan metode penelitian kuantitatif, kualitatif, dan metode campuran. 1. Ilmu Sosial mencakup: Ekonomi, Antropologi, Sosiologi, Psikologi, Geografi, Studi ...