JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Vol 2 No 6 (2024): Februari 2024

Analisis Pemanfaatan Digital Marketing Sebagai Media Membangun Jaringan Bisnis pada UMKM Milan Food

Marselina, Resya Dwi (Unknown)
Fadillah, Ajeng Ismil (Unknown)
Hendriawan, Rian (Unknown)
Azzahra, Intan Yulia (Unknown)

Article Info

Publish Date
23 Jan 2024

Abstract

This study aims to determine the benefits of digital marketing as a medium for building business networks in Milan Food MSMEs. This research uses qualitative methods, the technical data analysis used in this research is by interviewing the business owner or owner of Milan Food. And get results that show that the role of digital marketing affects the development of the Milan Food business network. The business network is the key to success and has a very influential factor in the marketing of Milan Food. With digital technology, business people can look for opportunities with business strategies to make sales, the business strategy carried out is through marketing.

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Journal Info
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Website

Abbrev

jisma

Publisher

Melati Institute

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

JISMA, Jurnal Ilmu Sosial , Manajemen, dan Akuntansi menerima artikel penelitian tentang Sosial EKonomi, Manajemen, dan Akuntansi dengan menggunakan metode penelitian kuantitatif, kualitatif, dan metode campuran. 1. Ilmu Sosial mencakup: Ekonomi, Antropologi, Sosiologi, Psikologi, Geografi, Studi ...