Pengaruh Kepercayaan dan Kualitas Informasi Terhadap Keputusan Pembelian Menggunakan Aplikasi Lotte Mart Point Di Lotte Grosir Mataram

Imaddini, Gina
Rusminah HS, Rusminah HS

ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Vol. 5 No. 1 (2024): April

This research aims to determine the influence of trust and information quality on consumer purchasing decisions using the Lotte Mart Point application at Lotte Grosir Mataram. The type of research conducted is quantitative descriptive with a causal associative nature. The population in this study is people who make purchases at Lotte Grosir Mataram. The sample size is 100 individuals, selected using purposive sampling technique. Data were collected through an online survey and analyzed using multiple linear regression analysis through the SPSS program. The results of this research indicate that trust and information quality have a positive and significant influence on purchasing decisions using the Lotte Mart Point application