Jurnal Komunikasi, Sains dan Teknologi (JKST)
Vol. 2 No. 2 (2023): Desember 2023

Ecohome Sales Promotion Indonesia Giveaway in Building Brand Awareness

Ramadhan Alfa Rizki, Muhammad (Unknown)
Mujiono, Mujiono (Unknown)

Article Info

Publish Date
01 Dec 2023

Abstract

Social media has now become part of people's lives. In addition, brands also use social media as a means of promotion, such as Ecohome on Tiktok and Instagram. Ecohome carries out activities that can build brand awareness. This study examines Ecohome Indonesia which uses Tiktok and Instagram as promotional media to build brand awareness. This research uses the concept of sales promotion and brand awareness. This research uses the post-positivism paradigm with a qualitative approach and data collection through interviews. The results of this study show that the strategy used by Ecohome Indonesia is to build community brand awareness through Tiktok and Instagram. Ecohome Indonesia utilizes social media platforms Tiktok and Instagram as a means of building public awareness.

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Journal Info
Jurnal Komunikasi, Sains dan Teknologi (JKST)
Website

Abbrev

JKST

Publisher

PT. BERBAGI TEKNOLOGI SEMESTA

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Description

Jurnal Komunikasi Sains dan Teknologi (JKST) memuat naskah hasil-hasil penelitian di bidang Ilmu Komunikasi, sains , dan Teknologi. JKST berkomitmen untuk memuat artikel berbahasa Indonesia yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang bidang Ilmu Komunikasi, sains , ...