Jurnal Multidisiplin Sahombu
Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024

The Influence Of Lifestyle And Hedonic Shopping Value On Impulsive Shopee Buying Behavior In East Java

Evi Yulia (Unknown)
Muhamad Imam Syairozi (Unknown)
Sani Rusminah (Unknown)

Article Info

Publish Date
31 Jul 2024

Abstract

This study aims to determine the influence of lifestyle and hedonic shoping value on impulse buying behavior. The research method used in this study is quantitative research using questionnaires as data collection instruments. The population in this study is Shopee customers with a sample of 96 respondents using the purposive sampling technique. The results of the study show that lifestyle variables and hedonic shoping value have a positive and significant influence on impulse buying behavior. While the most dominant variable affecting impulse buying behavior is hedonic shoping value because hedonic behavior tends to make a person motivated to make impulse purchases, this behavior makes a person happy and happy. The outline of this study shows that lifestyle and hedonic shoping value are effective stimuli in increasing impulsive buying behavior

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Journal Info
Jurnal Multidisiplin Sahombu
Website

Abbrev

JMS

Publisher

SEAN INSTITUTE

Subject

Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Description

Jurnal Multidisiplin Sahombu is at the scope of the multidisciplinary intended is only limited to the following points, Economics Politics Public Business Civil society, Finance Culture Arts ...