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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum JURNAL EKSBIS Jurnal Multidisiplin Sahombu
Evi Yulia
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Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Celebrity Endorser dan Core Product terhadap Keputusan Pembelian Produk KF Skin Care (Studi Kasus Pada Mahasiswa Universitas Islam Lamongan) Evi Yulia
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 4, No 2 (2020): Oktober 2020
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v4i2.1353

Abstract

This study aims to determine which celebrity endorsers and core products have a partial and simultaneous effect on purchasing decisions for KF skincare products. In addition, to find out the most dominant variables among celebrity endorsers and core products on purchasing decisions for KF skincare products in students of the Islamic University of Lamongan. The data collection method used in this research is descriptive test, validity test, reliability test, classical assumption test, multiple linear regression test, t test and F test. KF Skincare for students of the Faculty of Economics, Islamic University of Lamongan. t test results show tcount> ttable. While the second study shows that celebrity endorsers and core products have a simultaneous effect on purchasing decisions for KF Skincare products for students of the Faculty of Economics, University of Islam Lamongan. The results of the F test show that Fcount> Ftable and the most dominant variable influencing the decision to buy KF Skincare products for students of the Faculty of Economics, University of Islam Lamongan is the core product variable.
ANALISIS FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PEMBELIAN KERIPIK SINGKONG Evi Yulia; Edie Sugiarto
JURNAL EKBIS Vol 19, No 2 (2018): Jurnal Ekbis : Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.28 KB) | DOI: 10.30736/ekbis.v19i2.170

Abstract

Prilaku konsumen sangat penting dipelajari oleh banyak masyarakat atau perusahaan diseluru dunia, prilaku konsumen sangat menentukan kemajuan perusahaan, dengan mengetahui prilaku konsumen maka perusahaan dapat menentukan strategi dan konsep untuk memuaskan konsumen, ada banyak faktor faktor yang mempengaruhi prilaku konsumen dalam keputusan pembelian. Demi kesuksesan dan kemajuan perusahaan maka Perusahaan perlu mengetahui faktor-faktor yang mempengaruhi konsumen dalam keputusan pembelian. Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi konsumen dalam melakakukan pembelian keripik singkong dan dapat bermanfaat bagi para peneliti dalam melakukan penelitian dan pengembangan ilmu pengetahuan dan teknologi. Metode yang digunakan dalam penelitian ini adalah uji validitas, realibitas, regresi liner berganda dan melakukan analisis faktor tehadap ketiga variabel yaitu variabel individual terdiri dari Sembilan belas sub variabel, variabel lingkungan terdiri dariempat belas sub variabel , dan variabel marketing strategy terdiri dari empat belas sub variabel. Selanjutnya empat puluh tujuh sub variabel akan dianalisis menggunakan analisis factor Berdasarkan hasil penelitian faktor- faktor yang mempengaruhi konsumen dalam pembelian keripik singkong adalah individual, lingkungan dan marketing strategy. Dari hasil penelitian Terbentu lima faktor dari Variabel individual yaitu Faktor persepsi merk, Faktor gaya hidup, Faktor demografi konsumen, Faktor personalia dan faktor kebutuhan dan keinginan konsumen. Terbentuk empat faktor dari Variabel Lingkungan yaitu Faktor situasional, Faktor budaya, Faktor grup tatap muka, dan Faktor social. Terbentuk tiga faktor dari variabel Marketing startegy yaitu Faktor promosi, faktor, produk dan faktor distribusi Berdasarkan penelitian menggunakan total nilai varians pada total variance explaine, factor yang paling dominan mempengaruhi keputusan pembelian keripik singkong adalah faktor promosi dengan nilai varian paling besar dan tertinggi. Ternyata Penelitian ini sangat bermanfaat dalam pengemabngan ilmu pengetahuan dan tekhnologi, dengan mengetahui faktor-faktor yang mempengaruhi konsumen maka tekhnologi baru akan diciptakan menyesuaikan selera konsumen.
The Influence Of Lifestyle And Hedonic Shopping Value On Impulsive Shopee Buying Behavior In East Java Evi Yulia; Muhamad Imam Syairozi; Sani Rusminah
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of lifestyle and hedonic shoping value on impulse buying behavior. The research method used in this study is quantitative research using questionnaires as data collection instruments. The population in this study is Shopee customers with a sample of 96 respondents using the purposive sampling technique. The results of the study show that lifestyle variables and hedonic shoping value have a positive and significant influence on impulse buying behavior. While the most dominant variable affecting impulse buying behavior is hedonic shoping value because hedonic behavior tends to make a person motivated to make impulse purchases, this behavior makes a person happy and happy. The outline of this study shows that lifestyle and hedonic shoping value are effective stimuli in increasing impulsive buying behavior
The Effect Of Online Customer Review, Online Customer Rating, And Customer Experience On Purchase Decision On Grabfood Services In East Java Oktavia Amanda Putri Nabila; Evi Yulia
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of online customer reviews, online customer ratings, and customer experience on purchase decisions on grabfood services in East Java. This study uses a type of quantitative research using a sample of 96 respondents. The data used in this study was obtained by distributing a questionnaire questionnaire that was analyzed using the SPSS version 26 tool. The results of the study showed that partially online customer reviews, online customer ratings, and customer experience had a significant and positive effect on purchase decesion. Then simultaneously the variables of online customer review, online customer rating, and customer experience have an influence on purchase decisions. Then the results of multiple linear regression show that the customer experience variable is the most dominant variable for purchase decisions.
Co-Authors Edie Sugiarto Muhamad Imam Syairozi Oktavia Amanda Putri Nabila Sani Rusminah