Business Perspective Journal
Vol. 4 No. 1 (2024): Business Perspective Journal

Pengaruh Kualitas Pelayanan, Harga Tiket, Fasilitas dan Citra Destinasi terhadap Keputusan Berkunjung pada Kolam Renang Pandanaran Hills

Ananda, Fariz (Unknown)
Safitriani, Ayu (Unknown)
Firdaus (Unknown)
Astono, Ari Dwi (Unknown)
Septiana, Zulfa (Unknown)
Puspitasari, Irma (Unknown)



Article Info

Publish Date
26 Jun 2024

Abstract

The purpose of this research is to determine the influence of service quality, ticket prices, facilities, and destination image on the decision to visit the Pandanaran Hills swimming pool. The population in this study is unknown or cannot be determined, while the sample is 100 respondents. The method used in this research is a quantitative method involving visitors to the Pandanaran Hills Swimming Pool. The data collection technique in this research is nonprobability sampling with the accidental sampling method. The data analysis technique used in this research is Ordinal Logistic Regression using SPSS software. The research results show that based on the results of the w test, service quality has a positive and significant effect on visiting decisions with value and with significant value. Ticket prices have a positive and significant effect on visiting decisions. Facilities have a positive and significant influence on the decision to visit. Destination image has a positive and significant influence on the decision to visit. Simultaneously, Service Quality, Ticket Prices, Facilities and Destination Image have a positive and significant influence on the decision to visit visitors to the Pandanaran Hills Swimming Pool. Keywords: service quality, ticket prices, facilities, destination image, visiting decision

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Journal Info

Abbrev

bpj

Publisher

Subject

Economics, Econometrics & Finance

Description

Business Perspective Journal is an online and printed journal published by the Business Administration Study Program, Faculty of Social and Political Sciences, Tulang Bawang University, Lampung. This journal contains various articles related to research results and studies in the field of business ...