Transformasi: Journal of Economics and Business Management
Vol. 3 No. 2 (2024): June : Journal of Economics and Business Management

Pengaruh Cita rasa dan Kualitas Pelayanan terhadap Kepuasan Konsumen Gudeg Yu Djum Wijilan Yogyakarta

fitrotun nailah (Unknown)
Sri Utami, Kristiana (Unknown)

Article Info

Publish Date
08 Jun 2024

Abstract

Finding out what makes Gudeg Yu Djum Wijilan Yogyakarta customers happy is the main goal of this study. Customer satisfaction (Y) is the dependent variable, whereas taste and service quality are the independent factors. One hundred Gudeg Yu Djum Wijilan Yogyakarta consumers who have bought and eaten this product make up the sample for this study. It is SPSS 25 that is utilized for the analysis. Research and analysis employing regression analysis led to the conclusion that High-Quality Taste and Service Significantly Impact Consumer Satisfaction.

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Journal Info
Transformasi: Journal of Economics and Business Management
Website

Abbrev

Transformasi

Publisher

Universitas 17 Agustus 1945 Semarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and ...