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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Transformasi: Journal of Economics and Business Management Innovative: Journal Of Social Science Research
Sri Utami, Kristiana
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Cita rasa dan Kualitas Pelayanan terhadap Kepuasan Konsumen Gudeg Yu Djum Wijilan Yogyakarta fitrotun nailah; Sri Utami, Kristiana
Transformasi: Journal of Economics and Business Management Vol. 3 No. 2 (2024): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.1668

Abstract

Finding out what makes Gudeg Yu Djum Wijilan Yogyakarta customers happy is the main goal of this study. Customer satisfaction (Y) is the dependent variable, whereas taste and service quality are the independent factors. One hundred Gudeg Yu Djum Wijilan Yogyakarta consumers who have bought and eaten this product make up the sample for this study. It is SPSS 25 that is utilized for the analysis. Research and analysis employing regression analysis led to the conclusion that High-Quality Taste and Service Significantly Impact Consumer Satisfaction.
Pengaruh Digital Marketing, Customer Relationship Marketing, Price Perception, dan Service Quality Terhadap Kepuasan Wisatawan Keraton Yogyakarta Apriliana, Sahvira; Sri Utami, Kristiana
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20465

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing, Customer Relationship Marketing, Price Perception dan Service Quality terhadap Kepuasan wisatawan Keraton Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian ini yaitu wisatawan keraton Yogyakarta yang berjumlah 2.660.653 dari tahun 2018-2023. Teknik pengambilan sampel yang digunakan yaitu non probability sampling dengan teknik Puposive Sampling, perhitungan sampel yang digunakan Taro Yamane yaitu berjumlah 100 responden. Metode analisis yaitu regresi linier berganda dengan bantuan program Statistical Package for the Sosial Sciences 26 for windows (SPSS 26). Berdasarkan uji t (parsial), variabel Digital Marketing menghasilkan nilai (4,733>1,985), Customer Relationship Marketing menghasilkan nilai (-7,264<-1,985), Price Perception menghasilkan nilai (5,170>1,985), dan Service Quality menghasilkan nilai (6,896> 1,985) dengan nilai signifikansi (0,000< 0,05) artinya bahwa H₁, H₂, H₃, H₄ diterima dan Hₒ ditolak. Dengan demikian, variabel Digital Marketing, Customer Relationship Marketing, Price Perception dan Service Quality berpengaruh dan signifikan terhadap kepuasan wisatawan Keraton Yogyakarta.
Empowering Banyuraden Village through Strengthening Product Brand Image: Penguatan Brand Image Produk sebagai Upaya Pemberdayaan Desa Banyuraden Rukmini, Ambar; Pujimulyani, Dwiyati; Titin Laswati, Dyah; Sri Utami, Kristiana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 3 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/4ercwk66

Abstract

This article aims to describe the role of the Village Empowerment Team (Tim Pemberdayaan Desa Binaan = PDB) in efforts to empower Banyuraden Village, Sleman Regency, DIY through strengthening product’ brand image. Until now, the village has not had a product that can be a village characteristic. In fact, there has been a product produced since the seventies, namely lapis legit. Efforts to brand the product are carried out by increasing understanding of brand image, implementing controlled production, redesigning packaging, marketing strategies, and managing sustainable businesses. The results of this activity show an increase in business actors' awareness of the importance of brand image in attracting consumers and expanding the market. Strengthening brand image is expected to not only increase sales, but also create a distinctive identity for village products that can be an attraction in a wider market. Through this activity, strengthening product’ brand image has proven to be one of the effective steps in empowering village communities, increasing economic independence, and developing local potential more optimally.
Co-Authors Ambar Rukmini Apriliana, Sahvira Dwiyati Pujimulyani fitrotun nailah Titin Laswati, Dyah