Jurnal Manajemen dan Agribisnis
Vol. 20 No. 3 (2023): JMA Vol. 20 No. 3, November 2023

Production and Marketing Strategies: Reduce Dependence on The Ijon System and Increase Soybean Farmer's Income

Adam, Rosida Panuki (Unknown)
Fattah, Vitayanti (Unknown)
Amirudin, Muhammad (Unknown)
Dwiyanto, Diky (Unknown)
Sastrawan Farid, Erwan (Unknown)



Article Info

Publish Date
28 Nov 2023

Abstract

The research aims to develop a production and marketing strategy to eliminate dependence on the ijon system and farmers' income. The study was conducted at the Sunda Javanese Transmigration Soybean production center, Dataran Bulan, Ampana Tete District, Tojo Una-Una Regency, Central Sulawesi Province. The sampling technique was the purposive sampling of farmers in Bulan Jaya, Giri Mulyo, Wanasari, Mpoa, and Suka Maju villages. SWOT analysis designs strategic models for increasing production marketing and income. Furthermore, the Revenue and Cost Ratio (R/C) analysis was implemented to see whether the soybean farming business is feasible. The research results show an average production of 2.31 tonnes/Ha/MT and productivity of 1.34 tonnes/Ha/MT. The Production and Marketing Strategy Model as an Effort to Eliminate Dependence on the Ijon System is in Quadrant 1 and Quadrant 2, namely the S-O strategy and S-T strategy. Furthermore, analysis of the R/C ratio (Revenue/Cost) was obtained at = 1.55. The R/C ratio is > 1, so it is concluded that soybean farming is feasible to develop and profitable. Keywords: ijon system, marketing strategy, production strategy, farmers' income, SWOT

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Journal Info

Abbrev

jmagr

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian ...