Dilema Etis dalam Periklanan dalam Upaya Mengatasi Kontroversi

Nur Hidayat Saputra
Abdul Muiz Aldzakir
Apriliono Teguh Aditya
Daniel Handoko

Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial

The ethical dilemmas in advertising have long posed significant challenges for marketers and organizations. This paper aims to explore these dilemmas, highlighting the controversy often associated with advertising practices. Through a detailed examination of case studies and theoretical frameworks, we provide insights into the strategies employed by companies to navigate these ethical challenges. The study concludes with recommendations for more ethical advertising practices that align with both consumer expectations and regulatory standards.