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VISI ISLAMI PERGURUAN TINGGI SERTA PENERAPANNYA PADA AKTIVITAS KOMUNIKASI STUDI KAMPUS UNIVERSITAS MUHAMMADIYAH JAKARTA Handoko, Daniel
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 4, No 2 (2020): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.4.2.%p

Abstract

Universitas Muhammadiyah Jakarta sebagai amal usaha bidang pendidikan harus memperhatikan nilai-nilai komunikasi yang baik dalam menjalankan aktifitas pendidikannya. Universitas Muhammadiyah Jakarta tidak hanya sebagai wadah untuk membentuk sumber daya insani yang menguasai ilmu pengetahuan, teknologi dan kesenian, tetapi juga menjadi tempat penempaan iman dan takwa kepada Allah SWT, yang nantinya diharapkan menjadi warga masyarakat yang berguna bagi agama, bangsa dan negara. Nilai-nilai ketakwaan bagi civitas akademika UMJ akan tercermin dari aktifitas komunikasi yang dijalan antar sesama warga kampus dengan memperhatikan etika berdasarkan syari’at islam. Komunikasi yang dimaksud adalah komunikasi yang islami, yaitu komunikasi ber-akhlak al-karimah atau beretika. Komunikasi yang berakhlak alkarimah berarti komunikasi yang bersumber kepada Al-Quran dan hadis (sunah Nabi).Penelitian ini bertujuan untuk melihat bagaimana penerapa komunikasi islam yang dijalan oleh warga sivitas akademika Universitas Muhammadiyah Jakarta, bagaimana strategi yang dilakukan oleh pemangku kebijakan dalam mewujudkan lingkungan komunikasi yang islami di UMJ. Penelitian ini merupakan penelitian deskriptif kualitatif dengan teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi dan dokumentasi.Dengan menggunakan analisis data pada tiga tahapan, yaitu 1. Reduksi data, sebagai peroses pemilihan, pemisahan, perhatian pada penyederhanaan, pengabstrakan dan transformasi data kasar yang muncul dari catatan-catatan tertulis dilapangan 2. Penyajian data, dilakukan dengan cara mendeskripsikan hasil wawancara yang dituangkan dalam bentuk uraian dengan teks naratif, dan didukung oleh dokumen-dokumen, serta foto-foto maupun gambar sejenisnya.
Parenting Support Communication Model Development Using Whatsapp Messenger in TK Islam Mutiara Hikmah Dan Lalita Kita Bintaro Lilik Sumarni; Annisa Putri Larasati; Daniel Handoko
Asian Social Work Journal Vol 4 No 3 (2019)
Publisher : Asian Social Work Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1071.692 KB) | DOI: 10.47405/aswj.v4i3.101

Abstract

Parenting for early childhood should be prioritized due to the importance of both physical and psychological aspects of children’s growth and development. A parenting model accompanied by parents, teachers and also psychological experts will result the balance oh physical and psychological health of the children. The development of social media like WhatsApp Messenger which has not been used optimally for parenting support socialization could be mentioned as an unfortunate chance. Due to that matter, the purpose of this research, thus: to describe the existing communication flow between parents and the school of TK Islam Mutiara Hikmah dan TK Lalita Kita Bintaro, to describe the result of parenting support model development in the teachers’ and parents’ behavior, and to find supporting and challenging factors to the communication development of the parenting model support that uses the WhatsApp Messenger. Methodology used in this research is descriptive methodology by the qualitative approach. Furthermore, the informants are invited by purposive and accidental methods. The informants consisted of two educators at TK Mutiara Hikmah, two psychologists from both schools, two educators at TK Lalita Kita Bintaro, eight students’ guardians from TK Mutiara Hikmah and nine students’ guardians from TK Lalita kita Bintaro. Data collection is conducted by doing in- depth interviews, documentations, and observation. The data analysis technique is conducted by using qualitative analytical method and descriptive method periodically since the beginning of data collection to the end of the research. To create the meaning of concluded data, researchers did the data analysis and the interpretation. The validity of data is tested by implementing source triangulation. Research output is to develop the communication model of parenting support by using WhatsApp Messenger. Theoretical basis used in this research is Osgood and Schramm’s Circular Communication Model. This model of communication is laid on the understanding that communication is conducted by two sides. Osgood explains that communication exists circularly rather than in linear way. The research is done for 6 months from January 25–July 25 2018. The results show: 1. The description of communication flow between teachers and parents has not been carried out in significant way since there are many parents working. Thus, the researchers tried to develop the communication model for parenting support by using WhatsApp Messenger to ease the more interactive communication for working parents. Furthermore, the use of social media could also ease the delivery of parenting support materials such as, curriculums, school’s subjects, and the announcements so that more dynamical communications with feedback can exist. 2. The result of parenting support model development is the coordination of the parenting support program can be done easier and optimally for those who already have the WhatsApp Messenger account. The delivery of materials and discussions via WhatsApp Messenger gives solution for parenting support problem. Significant results are as follow: a. Parents got helped by sharing activities via WhatsApp Messenger, b. Those materials shared via WhatsApp made children more independent and easier to control the psychological development, c. Children get braver at school and hyperactive children get calmer, d. Facilitating the problem solving process, e. Changing of children’s behavior such as, communication skills, concern feelings, and getting more method of learning and playing based on the ages, f. Raising concern for parents about all aspects of children’s growth and development, g. Giving more knowledge of parenting to parents by visualizing it through videos and variative tutorials. Supporting and challenging factors to the development of communication model via WhatsApp Messenger are as follow: internet connection service, financial problem of parents to provide the facilities and phycologists, schools’ poor facilities and infrastructures, and poor parents’ role since they are working are the challenging factors. While supporting factors are parents’ concern, internet connection, dynamic discussion between parents and teachers so that parents could easily implement the materials at home, and facilities provided by school, teachers’ concerns to children’s psychological development. Communication flow between parents and teachers has not been conducted optimally even though WhatsApp Messenger was already used by them, this model is positively reacted by the school and parents, and also, the benefits are considered directly. Furthermore, significant factors for the success of this model is human resources, facilities and infrastructure, and financial problems.
VISI ISLAMI PERGURUAN TINGGI SERTA PENERAPANNYA PADA AKTIVITAS KOMUNIKASI (STUDI PADA KAMPUS UNIVERSITAS MUHAMMADIYAH JAKARTA) Daniel Handoko; Mulkan Habibi; Ibrahim Arisa
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 4, No 2 (2020): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.8 KB) | DOI: 10.24853/pk.4.2.137-144

Abstract

Universitas Muhammadiyah Jakarta (UMJ) merupakan amal usaha dalam aspek pendidikan yang dimiliki oleh salah satu organisasi massa terbesar di Indonesia, Muhammadiyah. Memiliki visi terkemuka, modern dan Islami pada tahun 2025, salah satu indikator yang harus dicapai UMJ untuk mewujudkan kampus Islami adalah penerapan komunikasi yang baik dalam menjalankan aktivitas pendidikan. Nilai-nilai ketakwaan bagi civitas akademika UMJ akan tercermin dari aktivitas komunikasi yang dijalankan antar sesama warga kampus dengan memperhatikan etika berdasarkan syari’at Islam. Penelitian ini bertujuan untuk mengidentifikasi penerapan komunikasi Islami yang dijalankan oleh civitas akademika  sebagai bentuk penerapan visi Islami kampus Universitas Muhammadiyah Jakarta. Metode yang digunakan dalam kajian ini adalah deskriptif kualitatif dengan teknik pengumpulan data wawancara mendalam, kemudian pengamatan dan dokumentasi. Hasil penelitian menunjukan bahwa komunikasi di lingkungan Universitas Muhammadiyah Jakarta sudah dilakukan dengan etika-etika Islami dalam proses pembelajaran di kelas dan kegiatan-kegiatan formal lainnya. Penerapan komunikasi Islam di lingkungan UMJ dilakukan melalui beberapa proses di antaranya melalui Peraturan Rektor tentang etika berkomunikasi, sosialisasi etika berkomuniaksi oleh dosen kepada mahasiswa. Pada prakteknya, proses pembelajaran selalu diawali dengan komunikasi Islami seperti membaca Basmalah, tadarus Alqur’an, penyampaian terjemahan Al-Qur’an dan ditutup dengan Hamdalah.
KOMUNIKASI PERSUASIF IKLAN LAYANAN MASYARAKAT DI TELEVISI TENTANG EDUKASI KANKER Daniel Handoko; Velda Ardia; Oktaviana Purnamasari
Communication Vol 8, No 2 (2017): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.967 KB) | DOI: 10.36080/comm.v8i2.633

Abstract

ABSTRACTCancer is the one of the highest killers in the world. In Indonesia, the prevalence of this diseaseis increasing from year to year. To reduce the number of cancer patients, the Ministry of Healthhas a variety of efforts, such as education to the public through Public Service Announcement(PSA) on television. PSA is needed primarily to mobilize the community to change behavior toa more positive direction as desired by the communicator. It takes proper persuasivecommunication so that the PSA can perform its function to influence people to change theirbehavior in a positive direction. This persuasive effort becomes interesting to be studiedconsidering persuasive communication is related to various aspects, such as attitude, behaviorand knowledge of target audience.In the context of cancer education, persuasive communication is needed to convince people tobe more concerned about cancer by implementing a healthy lifestyle so that cancer can beprevented. This study aims to find how persuasive communication in cancer education PSAcould support behavior change in society. The research method used is case study usingqualitative descriptive, trough data collection procedure of FGD (Focus Group Discussion).The research was conducted in Cirendeu, Ciputat. Data survey was obtained from the studentsof the University of Muhammadiyah Jakarta who became informers. The data is analyzedqualitatively which is then interpreted and presented in the form of a description or narrativefollowed by conducted theoretical interpretation to give meaning to the result of the researchthat has been done.Result of this study indicates that behavior of the target audience towards the PSA is quitepositive. Some of informants like the storyline and animation aproach, but the weakness is theinformation in the PSAis less detailed. Information in persuasive communication of PSA seeksto change the pattern of community to be healthier where early examination or detection isneeded as a form of prevention. Through PSA, public awareness of cancer can be increased topersuade people to be willing to prevent cancer.Keywords: Persuasive Communication, Public Service Ads, Cancer EducationABSTRAKKanker adalah salah satu pembunuh tertinggi di dunia. Di Indonesia, prevalensi penyakit inimeningkat dari tahun ke tahun. Untuk mengurangi jumlah penderita kanker, KementerianKesehatan memiliki berbagai upaya, seperti edukasi ke masyarakat melalui Public Service Ads(ILM) di televisi. ILM sangat dibutuhkan terutama untuk memobilisasi masyarakat agarmengubah perilaku ke arah yang lebih positif seperti yang diinginkan oleh komunikator.Dibutuhkan komunikasi persuasif yang tepat sehingga ILM dapat menjalankan fungsinya untukmempengaruhi orang untuk mengubah perilaku mereka ke arah yang positif. Upaya persuasifini menjadi menarik untuk dipelajari mengingat komunikasi persuasif terkait dengan berbagaiaspek, seperti sikap, perilaku, dan pengetahuan khalayak sasaran.Dalam konteks pendidikan kanker, komunikasi persuasif sangat dibutuhkan untuk meyakinkanmasyarakat agar lebih peduli terhadap kanker dengan menerapkan gaya hidup sehat sehinggakanker bisa dicegah. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasipersuasif dalam pendidikan kanker pada ILM dapat mendukung perubahan perilakumasyarakat.Metode penelitian yang digunakan adalah studi kasus deskriptif kualitatif, melalui prosedurpengumpulan data dalam wawancara mendalam dan FGD. Penelitian dilakukan di Cirendeu,Ciputat. Survei data diperoleh dari mahasiswa Universitas Muhammadiyah Jakarta yangmenjadi informan. Data dianalisis secara kualitatif yang kemudian ditafsirkan dan disajikandalam bentuk deskripsi atau narasi diikuti dengan dilakukan penafsiran teoritis untuk memberimakna pada hasil penelitian yang telah dilakukan.Dari analisis data penelitian diperoleh hasil bahwa perilaku khalayak sasaran terhadap ILMcukup positif, di mana beberapa informan menyukai alur cerita iklan dan pendekatan animasiyang digunakan dalam ILM edukasi kanker. Namun kelemahannya adalah informasi pada iklanILM sering kali kurang detail. Informasi dalam komunikasi persuasif ILM berupaya untukmengubah pola hidup masyarakat menjadi lebih sehat di mana pemeriksaan atau deteksi dinidiperlukan sebagai bentuk pencegahan. Melalui ILM, kesadaran masyarakat akan kanker dapatditingkatkan guna memersuasi masyarakat untuk bersedia melakukan pencegahan terhadappenyakit kanker.Kata kunci: Komunikasi Persuasif, Iklan Layanan Masyarakat, Edukasi Kanker,Perubahan Perilaku
KOMUNIKASI PERSUASIF IKLAN LAYANAN MASYARAKAT DI TELEVISI TENTANG EDUKASI KANKER Daniel Handoko; Velda Ardia; Oktaviana Purnamasari
Communication Vol 9, No 1 (2018): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v9i1.596

Abstract

Cancer is the one of the highest killers in the world. In Indonesia, the prevalence of this diseaseis increasing from year to year. To reduce the number of cancer patients, the Ministry of Healthhas a variety of efforts, such as education to the public through Public Service Announcement(PSA) on television. PSA is needed primarily to mobilize the community to change behavior toa more positive direction as desired by the communicator. It takes proper persuasivecommunication so that the PSA can perform its function to influence people to change theirbehavior in a positive direction. This persuasive effort becomes interesting to be studiedconsidering persuasive communication is related to various aspects, such as attitude, behaviorand knowledge of target audience.In the context of cancer education, persuasive communication is needed to convince people tobe more concerned about cancer by implementing a healthy lifestyle so that cancer can beprevented. This study aims to find how persuasive communication in cancer education PSAcould support behavior change in society. The research method used is case study usingqualitative descriptive, trough data collection procedure of FGD (Focus Group Discussion).The research was conducted in Cirendeu, Ciputat. Data survey was obtained from the studentsof the University of Muhammadiyah Jakarta who became informers. The data is analyzedqualitatively which is then interpreted and presented in the form of a description or narrativefollowed by conducted theoretical interpretation to give meaning to the result of the researchthat has been done.Result of this study indicates that behavior of the target audience towards the PSA is quitepositive. Some of informants like the storyline and animation aproach, but the weakness is theinformation in the PSAis less detailed. Information in persuasive communication of PSA seeksto change the pattern of community to be healthier where early examination or detection isneeded as a form of prevention. Through PSA, public awareness of cancer can be increased topersuade people to be willing to prevent cancer.Keywords: Persuasive Communication, Public Service Ads, Cancer Education
Digital religion: How digital immigrants access religious content during pandemic Sofia Aunul; Daniel Handoko
Islamic Communication Journal Vol 7, No 1 (2022)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2022.7.1.10088

Abstract

The Covid-19 pandemic has changed human interactions including how they carry out religious practices and this situation has made them change everything that the activities now through media. Digital immigrants aged from 38 years old and above categorized as generation born before digital era that requires them more to adopt the technology. This paper aims at how digital immigrants in Jakarta search for religious content during pandemic Covid-19. Media dependency theory is used in this research for analysing the research results. Media dependency theory has evolved with the changing communication environment and expanded its theoretical framework to communication infrastructure theory to cover new relationships between individuals and media. The research method used is qualitative descriptive of ten informants categorized as digital immigrants and data were collected through interview. The results found that the informants depended on digital media in searching for religious contents and participated on some religious circles in some digital (social) media platforms.***Pandemi Covid-19 telah mengubah interaksi manusia termasuk bagaimana mereka menjalankan praktik keagamaan dan situasi ini telah membuat mereka mengubah segala sesuatu yang aktivitasnya sekarang melalui media. Imigran digital berusia 38 tahun ke atas dikategorikan sebagai generasi yang lahir sebelum era digital yang menuntut mereka untuk lebih mengadopsi teknologi. Tulisan ini bertujuan untuk melihat bagaimana para imigran digital di Jakarta mencari konten religi di masa pandemi Covid-19. Teori ketergantungan media digunakan dalam penelitian ini untuk menganalisis hasil penelitian. Teori ketergantungan media telah berkembang dengan lingkungan komunikasi yang berubah dan memperluas kerangka teoretisnya ke teori infrastruktur komunikasi untuk mencakup hubungan baru antara individu dan media. Metode penelitian yang digunakan adalah deskriptif kualitatif terhadap sepuluh informan yang dikategorikan sebagai imigran digital dan data dikumpulkan melalui wawancara. Hasil kajian menemukan bahwa informan bergantung pada media digital dalam mencari konten keagamaan dan berpartisipasi pada beberapa kalangan keagamaan di beberapa platform media (sosial) digital.
Digital religion: How digital immigrants access religious content during pandemic Sofia Aunul; Daniel Handoko
Islamic Communication Journal Vol 7, No 1 (2022)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2022.7.1.10088

Abstract

The Covid-19 pandemic has changed human interactions including how they carry out religious practices and this situation has made them change everything that the activities now through media. Digital immigrants aged from 38 years old and above categorized as generation born before digital era that requires them more to adopt the technology. This paper aims at how digital immigrants in Jakarta search for religious content during pandemic Covid-19. Media dependency theory is used in this research for analysing the research results. Media dependency theory has evolved with the changing communication environment and expanded its theoretical framework to communication infrastructure theory to cover new relationships between individuals and media. The research method used is qualitative descriptive of ten informants categorized as digital immigrants and data were collected through interview. The results found that the informants depended on digital media in searching for religious contents and participated on some religious circles in some digital (social) media platforms.***Pandemi Covid-19 telah mengubah interaksi manusia termasuk bagaimana mereka menjalankan praktik keagamaan dan situasi ini telah membuat mereka mengubah segala sesuatu yang aktivitasnya sekarang melalui media. Imigran digital berusia 38 tahun ke atas dikategorikan sebagai generasi yang lahir sebelum era digital yang menuntut mereka untuk lebih mengadopsi teknologi. Tulisan ini bertujuan untuk melihat bagaimana para imigran digital di Jakarta mencari konten religi di masa pandemi Covid-19. Teori ketergantungan media digunakan dalam penelitian ini untuk menganalisis hasil penelitian. Teori ketergantungan media telah berkembang dengan lingkungan komunikasi yang berubah dan memperluas kerangka teoretisnya ke teori infrastruktur komunikasi untuk mencakup hubungan baru antara individu dan media. Metode penelitian yang digunakan adalah deskriptif kualitatif terhadap sepuluh informan yang dikategorikan sebagai imigran digital dan data dikumpulkan melalui wawancara. Hasil kajian menemukan bahwa informan bergantung pada media digital dalam mencari konten keagamaan dan berpartisipasi pada beberapa kalangan keagamaan di beberapa platform media (sosial) digital.
Researches on LINE Today as News Aggregator Sofia Aunul; Daniel Handoko
Jurnal Visi Komunikasi Vol 21, No 01 (2022): MEI 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v21i01.15120

Abstract

News aggregator is as a process of taking news from published sources, then reshaping the news, and republishing it in a shorter form in one presentation. LINE today as news aggregator appeared on the third stage of the time line of online journalism in Indonesia. This paper attempts to highlight previous studies findings about LINE Today as news aggregator. News aggregator faces domino effect in which audiences think that news aggregator is not credible as a result of data mining gibing repetitive information. On the other hand, it is urgent that there should be encouragement of digital journalist competence to be familiar with aggregation. Later, this leads to the idea of slow technology as an antithesis of interactive technology (news aggregator) that is based on human-centered activity.
Pendampingan Usaha Makanan Beku UMKM melalui Branding dan Iklan di Masa Pandemi Covid-19 Oktaviana Purnamasari; Agus Hermanto; Nani Nurani Muksin; Daniel Handoko; Amin Shabana; Gilang Ramadhan
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol 3, No 2 (2022): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/parahita.v3i2.82

Abstract

Pandemi Covid-19 yang terjadi mulai awal 2020 telah berdampak besar di berbagai sektor; tak hanya kesehatan, pendidikan tetapi juga ekonomi. Dalam situasi krisis seperti saat ini pelaku UMKM dituntut berinovasi memanfaatkan kanal pemasaran dan penjualan demi keberlangsungan usaha mereka. Akademisi dalam hal ini dosen bersama mahasiswa berperan besar membantu para pelaku UMKM bertahan di masa sulit saat pandemi-Covid 19 melalui program pengabdian masyarakat. Hal ini dilakukan dengan pendampingan branding dan iklan bagi salah satu pelaku UMKM dari anggota komunitas Gerakan Nusantara Berdaya (GNB) Depok yakni Ummamii Food Factory. Untuk merealisasikannya, tujuan program pengabdian masyarakat yang diberikan adalah: (1) Pendampingan pada usaha makanan beku Ummamii Food Factory melalui branding; (2) Pembuatan iklan untuk menunjang branding Ummamii Food Factory agar dapat bertahan di masa pandemi Covid-19. Kegiatan pendampingan berlangsung selama tiga bulan, Agustus hingga Oktober 2021 dengan melibatkan dosen dan mahasiswa Prodi Ilmu Komunikasi Universitas Muhammadiyah Jakarta. Metode pendampingan dilakukan melalui perancangan branding dimulai dari pembuatan iklan yang komprehensif dan terintegrasi sejak dari perancangan, pengembangan dan produksinya. Hasil dari pengabdian masyarakat ini dapat disimpulkan bahwa para pelaku UMKM khususnya Ummamii Food Factory perlu melakukan aktivitas branding yang sistematis, terstruktur, dan startegis berkaitan dengan Unique Selling Proposition (USP) agar dapat menjadi pembeda sekaligus kekuatan dari produk Umammii. Hal itu telah berhasil dilakukan melalui pendampingan pada abdimas ini.
Pengaruh Brand Activation Terhadap Brand Image Whitelab: Survei pada Pengunjung Unveil the New Whitelab Lailynisa Fadilla Iswadi; Jamiati KN; Daniel Handoko
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i4.509

Abstract

Brand Activation is one of the important things for a brand. Brand Activation is a strategy that companies use by providing real experiences for consumers. So the purpose of this study is to determine whether Brand Activation has an influence on Brand Image. The theory used in this research is the theory of Brand Activation through the Experiential Marketing approach which includes, sense, feel, think, act, and relate experience. While the Brand Image theory used includes brand strength, uniqueness, and excellence. This research uses quantitative methodology with survey method. The population used in this study were visitors to the "Unveil the New Whitelab" event who had commented on @whitelab_id's twitter post on November 7, 2022. The data collection technique was carried out by distributing questionnaires to 97 respondents through random sampling technique. The results of this study indicate that Brand Activation has a significant influence of 80.1% on Whitelab's Brand Image.
Co-Authors Abdul Muiz Aldzakir Adinda Bagesa Priyanda Adinda Wulan Novitasari Agus Hermanto Ahmad Ibrahim Ahmad Muthoriqqy Andika Saputra Akrom Maulana Alma Aninditha Zalianty Alya Salsabilla Amanda Noviyanti Amin Shabana Andhika Prasetya Tamtama Putra Andin Nabil Hernawan Anggriani, Regi Anjani, Anjani Putri Ramadhani Annabilla Zahra Annisa Khoerotun Zahro Annisa Putri Larasati Apriliono Teguh Aditya Ardiansyah Dwi Zulfikar Assya Putri Sanggita Astriana Baiti Sinaga Aunul, Sofia Azharia Azli Shahaby Azriel Raisian Brilliant Naufal Muhammad Charli Sitinjak Dea Zhafira Widyaningsih Deni Arya Saputra Denny Wahyudi Devya Sabila Fadly Didi Suwandi Dinda Rizqia Maulana Dinnary Athena, Dhavina Dinni Sabrina Bahri Divia Layla Zamzamiah Doni Abdullah Alhafidz Donny Kurniawan Donny Kurniawan Fairuz Zaky Ahmad Fathan Ananta Hirzi Fatimah Fitalia Bunga Gilang Ramadhan Hana Rizqika Handani Hasnah Khonsa Hendra Hidayat Himas Alhani Ibrahim Arisa Ikhwan Nur Hakim Ilmi, Maulana Hafidz Ilyasa, Ilyasa Nur Ilham Irfandi Ardiansyah Handoko Irsyad Renaldi Irvingia, Irvingia Agya Anandya Istisari Lageni Istisari Lageni Kaiza Nazwita Al Balqis KN, Jamiati Kristiyani, Veronica Lailynisa Fadilla Iswadi Lilik Sumarni M Adithya Perdana Marshanda Isna Nurafni Maura Azzakiyah Basya Maysya Tri Putri Miftahul Dzikri Mohamad Faiq Rizkiansyah Yusuf Mohammad Ya’isy Ghifari Muchamad Vanza Arjuna Muhamad Ghandi Albasyir Muhamad Gibraltar Kamil Muhammad Albi Faqih Muhammad Arif Aprihatno Muhammad Diva Fadhila Muhammad Fritzy Muhammad Iqbal Nana Supriatna Muhammad Ramzy Rasyid Muhammad Rizky Ramadhan Muhammad Rizqullah Ramadhon Muhammad Yusuf Wibiseno Muktamar Zaky Mulkan Habibi Mumtazah, Zhahira Nadira Rachmadina Najwa Putri Hidayat Najwa Rasyidah Manar Nani Nurani Muksin Nesya Navisabilla Noval Prasetya Nur Hidayat Saputra Oktaviana Purnamasari Oktaviana Purnamasari Pantja Putra Pandawa Prasetyo Dwi Apanca Purwanto, Hari Eko Qori Syamilza Aulia Raihanda Immanuzaki Rakha Ariansyah Rasman Rasman Refansyah Adi Putra Reidhia Salsabila Rifandi Riswandi Riswandi Rizki Agus Nugraha Said Khalid Said, Bambang Suhartono bin Mohd Sakti, Andi Muhammad Tri Salsa Hijriyatin Nisa Salsabila Ananda Salwa Rizka Rabadi Satria Airlangga Setiawan Shafakaisha Nabilla Yahya Sheril Audi Seafi Shifana Esfandiary Sianipar, Suryati Mahdalena Sitinjak, Charli Sofia Aunul Suryati Mahdalena Sianipar Syaiful Abdy Syela Mutiara Zahra Tarisya Utami Putri Tayibnapis, Radita Gora Theofanny Velda Ardia Velda Murdiana Wadkhulli Jannati Priyoko Yofa Fitriani Zahra Yogi Hamboro Bekti Zalfa Putri Salsabila